Today, we unveiled results from a fun survey that we recently worked up, looking into the driving forces behind viral videos. The full press release can be found HERE, but here’s a quick glance:
Millennials are definitely a huge factor in making videos go viral… or at least they think they are! We’re seeing the largest delta between the general population and millennials when it ties back to celebrity-sharing.
Here’s where it get’s even more interesting. Passive aggressive motives can certainly tip the scale when it comes to sharing videos. Have you ever sent a video to someone to encourage them to do something (go to the gym!) or think differently about something?