Mode Media’s Micro-Blogging Platform Lets People Find, Follow, Filter, Create and Share Real-Time Event Streams from Twitter, Facebook and Others

Silicon Valley, CA and New York, NY—April 27, 2009—Mode Media Corporation. (corp.mode.com), announced that Tinker.com, its recently launched micro-blogging platform that allows people to find, follow, filter, create and share real-time events, will support Facebook’s newly announced Open Stream API. With improved access to Facebook’s activity steam, people can now create Tinker event streams that capture richer conversations across Twitter, Facebook and other platforms, as well as filter event streams based on their friends in Facebook. Users can share these conversations anywhere across the web using Tinker’s embeddable widget. Tinker’s ability to show live trends of event popularity will be greatly enriched by the new Facebook API (www.tinker.com/trends/). Tinker support for Facebook’s Open Stream API will be available later this week.

“Enabling people to follow conversations across Twitter, Facebook, and other services helps people engage with the events they care about, ” said Raj Narayan, co-founder of Mode Media and VP of Engineering for Tinker.com. “Unlike other aggegation services, Tinker empowers people to discover, filter and share conversations around events or topics tailored to their interests.”

Launched in March, Tinker is the first service that lets users create conversation streams around events. Tinker.com aggregates and curates real time conversations from Twitter, Facebook, FriendFeed and other micro-blogging platforms around specific events and breaking news. People can use Tinker to create and curate their own personal or professional events, or to break local and national news. Events can be private, with invites and permission required to join the conversation, or public social events where anyone can connect and participate. Tinker Trends let users see top events and breaking news, and chart which events are rising and growing socially in popularity.

Tinker enables publishers to create customizable and monetizable applications and widgets to share Tinker event streams on their own web sites or blogs. Tinker offers advertisers curation and filtration mechanisms with a range of controls to ensure brands will not be seen near potentially harmful posts. Event stream creators can set the filter level for conversations to safe, moderate, or open—enabling the first live curation of user generated feeds. Event moderators can also specifically choose to show feeds from a list of people, or exclude a set of people, and can look for words that should be excluded from the event streams.

Tinker event streams are distributed through the Glam and Brash Distribution & Publisher Network with over 100 million unique visitors and 2.5 billion page views a month—creating one of the largest events news sharing platforms today.

About Mode Media

Mode Media is the pioneer and global leader of Vertical Content Networks, a revolutionary new media model that brings brand advertisers to targeted vertical audiences online on a large content network with massive reach. Glam recently launched Tinker.com, the first micro-blogging platform for people to find, follow, filter, create and share real-time conversations on events and breaking news. Tinker brings context, filters and curation to micro-blogging—and is the first safe monetization model for brand advertisers.

With a reach of 52 million unique monthly visitors in the US and 103 million uniques globally Mode Media is a comScore Top 15 Web property and a Top 10 AdWeek Display Ad Publisher.  Mode Media is backed by Accel Partners, DAG Ventures, Draper Fisher Jurvetson, Hubert Burda Media, Information Capital, GLG Partners, Mizuho Bank, and Walden Venture. Glam is headquartered in New York City, New York and Silicon Valley, California, with offices in Chicago, Dallas, and Los Angeles, and internationally in London, Munich, Berlin and Tokyo.