SILICON VALLEY, Calif. and REDMOND, Wash., July 13, 2009 —After collaborating on two successful live events — President Obama’s virtual town hall on health care and Michael Jackson’s public memorial — msnbc.com and Mode Media Lab’s Tinker.com are once again teaming up to provide msnbc.com’s audience with the ability to both watch live streaming video coverage of the Senate confirmation hearing for Supreme Court nominee Judge Sonia Sotomayor and to tweet in real-time during this event (see http://www.msnbc.msn.com/id/31889336/). Msnbc.com personalities will be tweeting live throughout the hearing and will be featured alongside comments from around the world.
Most recently, Tinker.com partnered with msnbc.com for its live streaming of Michael Jackson’s public memorial, which not only shattered the site’s online video stream record with nearly 19 million total streams, but was also the first time msnbc integrated Twitter into a live, major news event. The Tinker.com application widget received more than 10 million views with over 165,000 Michael Jackson-related tweets during the event. MSNBC and msnbc.com personalities, including Contessa Brewer and Courtney Hazlett, provided live tweets from the event.
Previously, Tinker partnered with msnbc.com for its live stream of President Obama’s virtual town hall on health care, to enable users to tweet questions and comments directly to the president while watching the live stream. During the hour-and-a-half live town hall, tweets appeared from people all over the world on the Tinker application widget next to the live video in real-time.
“Tinker.com is honored to help msnbc.com’s worldwide audience participate in social media conversations on the Sotomayor confirmation,” said Jennifer Salant, Vice President of Business Development for Tinker.com. “Mode Media Lab’s Tinker Application empowers people to discover, filter and share conversations around real-time news events tailored to their interests, and we look forward to continued collaborations with msnbc.com.”
“Msnbc.com, already one of the most popular destinations for live political events, believes that events themselves are only half the story. Increasingly, the conversations that occur around and during these events are equally informative and fascinating,” said Mike Davidson, President of Newsvine, msnbc.com’s social networking site. “With Twitter becoming a de facto vehicle to collect distributed thoughts on news events, msnbc.com is happy to experiment with ways it best fits into our coverage. With short-form conversation occurring via Twitter, powered and curated by Tinker.com, and long-form conversation blooming on our own property, Newsvine, msnbc.com gives you more than just the event itself. We give you a place to be part of it.”
Launched in March, Tinker.com is the first service that lets users create real-time conversation streams around events. Tinker aggregates and curates real time conversations from Twitter, Facebook, YouTube, FriendFeed and other micro-blogging platforms around specific events and breaking news. People can use Tinker to create and curate their own personal or professional events, or to break local and national news. Events can be private, with invites and permission required to join the conversation, or public social events where anyone can connect and participate. Tinker Trends let users see top events and breaking news, and chart which events are rising and growing socially in popularity.
Tinker gives news organizations like msnbc.com the ability to add real-time conversation streams to their own web sites and live-TV video streams. Tinker also provides a powerful moderation platform that allows partners to manage curated streams in real-time.
Tinker enables publishers to create customizable and monetizable applications and widgets to share Tinker event streams on their own web sites or blogs. Tinker offers advertisers curation and filtration mechanisms with a range of controls to ensure brands will not be seen near potentially harmful posts. Event stream creators can set the filter level for conversations to safe, moderate, or open–enabling the first live curation of user generated feeds. Event moderators can also specifically choose to show feeds from a list of people, or exclude a set of people, and can look for words that should be excluded from the event streams.
Tinker event streams are distributed through the Glam and Brash Distribution & Publisher Network with over 111 million unique visitors and 2.5 billion page views a month–creating one of the largest events news sharing platforms today.
About Mode Media
Mode Media is the pioneer and global leader of Vertical Content Networks, a revolutionary new media model that brings brand advertisers to targeted vertical audiences online on a large content network with massive reach. Glam recently launched Tinker.com, the first micro-blogging platform for people to find, follow, filter, create and share real-time conversations on events and breaking news. Tinker brings context, filters and curation to micro-blogging–and is the first safe monetization model for brand advertisers.
With a reach of 55 million unique monthly visitors in the US and 111 million uniques globally Mode Media is a comScore Top 15 Web property and a Top 10 AdWeek Display Ad Publisher. Mode Media is backed by Accel Partners, DAG Ventures, Draper Fisher Jurvetson, Hubetr Burda Media, Information Capital, GLG Partners, Mizuho Bank, and Walden Venture. Glam is headquartered in New York City, New York and Silicon Valley, California, with offices in Chicago, Dallas, and Los Angeles, and internationally in London, Munich, Berlin and Tokyo.
Msnbc.com delivers a fuller spectrum of news. Drawing on its award-winning original journalism, NBC News heritage, trusted sources and Microsoft’s advanced technologies, the site presents compelling, diverse and visually engaging stories on the consumer’s platform of choice. Based in Redmond, WA, msnbc.com is a joint venture of Microsoft.