Women’s Health and Prevention brands to syndicate content to Glam.com’s Health Channel
New York, NY and Silicon Valley, CA, September 3, 2008 – Rodale Inc. and Mode Media today announced a partnership that will provide syndicated content from Rodale brands, primarily Women’s Health and Prevention, on Glam Health, Mode Media’s channel dedicated to information on diet & nutrition, fitness, exercise and health. Women’s Health and Prevention will be content partners for Glam Health and will provide the Web site with branded articles, slide shows, video content and consumer promotions.
“Partnering with Mode Media’s Health channel is an enormous opportunity to introduce Women’s Health’s and Prevention’s unmatched expertise and world class content to an even larger audience of smart, health conscious women,” said Valerie Wasserman, Vice President, Strategic Alliances at Rodale Interactive.
“More women are taking a proactive approach to health, diet and fitness than ever before, and Glam Health gives them the recommendations and information they’re seeking on a regular basis,” said Mike Meyers, VP, Content Development & Programming at Mode Media. “Rodale is a favorite and trusted leader in health and fitness. Pairing their exceptional content, seasoned experts and industry experience with our ever-growing network of women who are taking steps to live a healthier lifestyle is going to make for a fantastic partnership.”
Glam Health has more than 9.6 million uniques (comScore) and offers multiple points of view from original content and top-tier publishing partners who offer the latest news, hot trends, expert opinions and peer-to-peer word of mouth talking points. Healthy living is a part of the Glam community’s lifestyle. Glam’s vertical content network features six separate channels representing each category including: Style (Fashion, Beauty, Shopping), Living, Entertainment, Family, Health & Wellness. Mode Media brings together premium media content and 640 publishers to give advertisers a unique and diverse platform for brand engagement with their target audiences. Each channel offers a distinctive blend of original editorial, media partner content and curated content from the Glam Publisher Network.
Prevention is the number one healthy lifestyle magazine brand and the 10th largest magazine in the nation, with more than 11 million readers. The top online health magazine destination, www.prevention.com has 1.75 million unique visitors each month. The magazine publishes branded books, most recently the top-selling Flat Belly Diet!, special-interest publications, bookazines, DVDs, and 16 international editions.
Launched in October 2005 and published 10 times a year by Rodale Inc., Women’s Health is a fresh, smart and inspiring magazine brand for today’s active young women. The magazine and web site, www.womenshealthmag.com, speak to every aspect of a women’s life including health, fitness, nutrition, emotional well-being, sex and relationships, beauty and style. In May, the publication announced plans to increase its rate base from 1.1 million to 1.35 million – a 23% increase – marking the fifth increase since its inception (effective with the January/February 2009 issue). Women’s Health was recently ranked No. 1 on Adweek’s annual Hot List of magazines with less than $50 million in PIB revenue, which recognizes ten magazines for outstanding performance in circulation, advertising, and overall buzz within the industry. Last year, in its first year of eligibility, Women’s Health earned the No. 4 spot. In addition to its robust web site, Women’s Health publishes branded books, bookazines, DVDs, and has launched 4 international editions to date.
About Mode Media
The founders of Mode Media had an epiphany about what it would take to bring brand advertising online—to niche and premium Web audiences. Today, Mode Media is the fastest growing Top 20 Media Company in the U.S. With a total reach of 43 million unique monthly visitors in the U.S. and 81 million global uniques, Mode Media is also a Top 10 Display Advertising Web property (comScore). Mode Media provides a compelling mix of owned & operated web sites including Glam.com and the carefully curated Glam Publishing Network of more than 640 popular and influential lifestyle Web sites, blogs and magazines. Mode Media is backed by Hubert Burda Media, GLG Partners, Accel Partners, DAG Ventures, Draper Fisher Jurvetson, Walden Venture Capital and Information Capital. Mode Media is headquarted in New York City and Silicon Valley, California, with international offices in London, Munich and Tokyo.
About Rodale Inc.
Rodale is a global media company with a heritage, mission and authority dedicated to the health and wellness of the individual, community and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, e-commerce, direct-to-consumer and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men’s Health, Prevention, Women’s Health, Runner’s World, Best Life, Bicycling, Running Times, and Organic Gardening, and is the largest independent book publisher in the U.S. with a collection of best-selling titles, including Al Gore’s An Inconvenient Truth, The South Beach Diet and Eat This, Not That! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database. www.rodale.com