Premieres first-ever video series on Brash for Men and Tend Parenting, Launches new series for Glam Women’s Style and Beauty channel
New York, April 28, 2015 – Mode Media, the 7th largest U.S. media property with 155 million monthly uniques in the U.S. (comScore) and 406 million monthly users worldwide today introduced Mode Video—a new digital video streaming service integrated in the new Mode social platform and a new roster of original programming at its 2015 IAB NewFronts presentation in New York City. Mode Media reaches 21 million monthly unique video viewers, is #2 in lifestyle video, #15 in video reach among non-YouTube properties and ranks #21 among all of the Top 100 U.S. video properties.
Mode brings users an unparalleled personalized digital video experience that answers the question: “what videos should I watch?”—while addressing the needs of video producers and brands: “how can you deliver a large number of targeted native video views?”
Mode Video is a new native in-feed service that provides direct streaming of digital videos to consumers across multiple delivery formats, allowing professional video studios, content owners, video stars and Mode Studios to stream original content, sponsored series and branded entertainment directly to users.
Mode is launching today with over 200 million monthly in-feed native views for video delivered through Mode Stories, enabling immediate distribution and audience for professional video and branded entertainment. At today’s NewFronts presentation, Mode is demonstrating the power of its platform by distributing a new video series featuring YouTube star, Meghan Rienks, to more than one million native video views.
Mode Video includes a service to upload professional original videos that are streamed directly to consumers in Mode’s video player. In addition, professional critics, curators and experts can embed videos from major services like YouTube, Vimeo or their own video sites to Mode Stories. Further, movies and TV shows can be curated to play in the content owner apps, such as, Apple iTunes, AppleTV, Amazon, Netflix and Hulu—bringing the simplicity of music playlist apps like Beats Music and Spotify to digital video.
For brands, Mode is introducing the largest canvas for native stories—Mode Branded Story—bringing together the interactivity of TV and the emotion of print to digital. Branded stories with video can be distributed by the Mode native in-feed service, targeting users in feeds at scale for content marketing. Mode now has a full video product suite including native pre-roll, native video distribution, custom branded video content and editorial series sponsorship and integration.
“Through this platform, Mode created a one-stop solution for the world’s leading brands to safely and efficiently create compelling branded content, distribute in-feeds, and place premium ads – enhancing their ability to reach today’s consumer natively with video and content at scale,” said Dan Lagani, president and CRO of Mode Media. “We have a long history of helping content creators monetize their content, and today with the Mode.com and Mode Stories App, we are launching curated videos and native content distribution at scale.”
Mode Studios unveiled six new original series, three of which will debut today.
Mode Glam Channel:
“Give Me Room” Designers redesign and organize a room for better living. Each video, features a designer who, in one day, helps to organize and redesign living spaces for a few hundred dollars. Produced by Mode Studios. Carly Christman stars in the first episode, which will debut today.
Mode Brash Channel:
“Rad Pads” Tours of some of the most awesome homes across America that any guy would want to live in. Produced by Mode Studios. The first episode will debut today, featuring the Star Trek-themed Miami pad of entrepreneur, Marc Bell.
“Counter Culture” Food and alcohol experts provide a look into delicious meals and libations created in their restaurant, bar or boutique establishment. Each episode will feature a different host giving their own point of view on a particular food item, dish or drink, from artisanal cocktails to unique taco creations. Produced by Mode Studios. The first episode featuring John Gidding will debut on Thursday, April 30.
Mode Tend Channel:
“Our House” Home tours of some of the most stylish parents and family bloggers, designers, and celebrities and include one kid-friendly space in the home in each episode. Produced by Mode Studios. The first episode featuring Genevieve Gorder will debut today.
“Making Room” Easy interior design tips and tricks for organizing and maximizing space in the home. In each video, we feature a designer who, in one day, helps to organize and redesign an area of the home. Produced by Mode Studios. The first episode features Nicole Feliciano of Momtrends and debuts on Monday, May 4.
“Home Plate” Hosts give tips on how to create a meal that is both adult and kid-friendly. The show features everyday recipes that are accessible, simple and typically prepared using minimal steps. Produced by Mode Studios. Stylist and cookbook author, Annette Joseph, stars in the debut episode, which will run on Tuesday, May 5.
Examples of Mode Studio videos can be seen on: http://www.mode.com/mode-video
Mode Media has made a significant investment in original programming and original content since the launch of Mode Studios last year at NewFronts, by creating a new group focused on Original Programming. Mode Studios produced 18 original series in the last year with digital video stars and key YouTube talent and 22 custom branded video series for advertisers as a part of their content marketing solutions. Mode Entertainment created 12 digital films as a part of its focus on short films and original motion pictures made for digital. In total, Mode Media produced over 500 original digital videos, an increase of 300%+ year over year.
About Mode Media
Mode Media was founded in Silicon Valley in 2004 with a simple, yet powerful idea—that people are the curators of content. Our mission is to help people create, curate, distribute, discover, and socially share content they love by building products that power and delight our users, content creators and brand advertisers.
Mode is a consumer social platform for curated content discovery with native in-feed distribution. Mode is launching with more than 100,000 premium videos and content human-curated by over 10,000 of the world’s most authentic and influential creators and experts. Mode has five lifestyle channels: Mode Glam, Mode Brash, Mode Foodie, Mode Bliss, and Mode Tend and 20 lifestyle categories. Mode Studios creates original series programming and branded custom video series, and Mode Entertainment produces short films/original motion pictures.
Mode Media is the 7th largest company in the United States Top 10 Media Properties reaching over 150 million unique users a month and recently became the seventh in the U.S. Top 10 Mobile Properties (comScore Multiplatform-March 2015). For additional information regarding Mode Media, visit http://corp.mode.com/.