Mode Media, a top ten Canadian property with 16 million monthly uniques (comScore) and 406 million monthly users worldwide, today announced the appointment of Peter Roland as vice president and general manager of the Toronto, Canada office.
“As a true veteran of the digital media industry, Peter has impressive experience with building businesses and providing strategic guidance for some of the industry’s leading brands,” said Kari King, senior vice president of sales strategy at Mode Media. “In today’s hyper-competitive media market, Peter’s talent will be incredibly valuable to the team in Toronto to help further our footprint in Canada and continue to grow our business in the region.”
Peter has more than 15 years of experience in the digital media industry and joins Mode Media from TC Media, where he served as the general manager of digital sales. He began his career with Trader Media Corporation, where he was accountable for strategic planning and new product development. He also worked in advertising and digital strategy with Star Media Group and Torstar Corporation, the publishing entities of the acclaimed Toronto Star newspaper. Recently, Peter also served as a client partner at Facebook and the vice president of business development and strategy at CanSport LIVE Digital Network. He earned his bachelor’s degree at McGill University in Montreal, Canada.
“With the recent launch of the Mode consumer social platform, there is no better time to join the talented and innovative team at Mode Media,” said Peter Roland. “I look forward to guiding our growth and impact in the Canadian market, leveraging this newly-launched content creation and distribution platform.”
Peter will work with the team to accelerate Mode’s transformation to a leading digital video and native content company.
About Mode Media
Mode Media was founded in Silicon Valley in 2004 with a simple, yet powerful idea—that people are the curators of content. Our mission is to help people create, curate, distribute, discover, and socially share content they love by building products that power and delight our users, content creators and brand advertisers.
Mode is a consumer social platform for curated content discovery with native in-feed distribution. Mode launched with more than 100,000 premium videos and content human-curated by over 10,000 of the world’s most authentic and influential creators and experts. Mode has five lifestyle channels: Mode Glam, Mode Brash, Mode Foodie, Mode Bliss, and Mode Tend and 20 lifestyle categories.
Mode Media is the 7th largest company in the United States Top 10 Media Properties reaching over 150 million unique users a month and is the seventh in the U.S. Top 10 Mobile Properties (comScore). For additional information regarding Mode Media, visit http://corp.mode.com/.