Former CEO of Aegis Media Japan (Dentsu Group) and Carat Japan to Lead Glam Media Japan’s Go-to-Market Strategy and Development of Innovative Branding Experiences
BRISBANE, Calif and Tokyo, Japan. – June 30, 2014 – Mode Media (corp.mode.com) today announced it has named Yusuke Akiba as Managing Director, Mode Media Japan and Senior Vice President, Mode Media, Inc. He will be based in Tokyo and report directly to Jack Rotolo, Executive Vice President, Europe and Asia.
At Mode Media Japan, Akiba will lead the go-to-market strategy, delivering innovative branding experiences for Japan’s leading advertisers and agencies. He will be responsible for all solutions marketing, revenue, content creators, and sales operations, as well as brand and agency relationships. Akiba will also work closely with his team in Japan to further establish Mode Media Japan as a media company at the cutting edge of social content creating and distribution.
“Akiba’s extensive cross media experience will be critical as the digital industry continues its push toward social content marketing, mobile, video and programmatic buying,” said Rotolo. “I am happy to bring Akiba onboard to lead Mode Media Japan’s efforts in providing the next generation of socially inspired branding experiences that enable a personal connection between the leading advertisers and their customers.”
Akiba is a digital media and advertising pioneer. Before joining Mode Media Japan, he was Country Manager of Aegis Media Japan K. K. (Dentsu Group) where he oversaw all of the Aegis companies including Carat, Vizeum, SPI, iPropspect and Isobar. Before taking over Aegis Media Japan, Akiba was CEO of Carat Japan K.K. where he led the successful restructuring of the company to optimize for growth, as well as created the company’s first digital discipline. Earlier in his career, Akiba worked in various positions at leading advertising agencies, including Beacon Communications, where he oversaw such massive brands as Philip Morris, Gucci, Gap, and Sun Microsystems.
“I am thrilled to be joining Mode Media Japan and Mode Media. I believe the company is at the forefront of creating premium content and incredibly creative and immersive online experiences,” said Akiba. “I look forward to working with everyone at Mode Media Japan on growing the company into the number one digital media company in the country.”
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About Mode Media
Mode Media, formerly Mode Media, was founded in Silicon Valley in 2004 with a simple, yet powerful idea—that people are the curators of content. Our mission is to help people create, curate, distribute, discover, and socially share content they love by building incredible products that power and delight our ecosystem of users, advertisers and content businesses.
Mode Media is the 7th largest company in the United States Top 10 Media Properties, according to comScore, and reaches more than 250 million monthly unique visitors globally.
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Sarah Cain for Mode Media
Jill Byron, SVP Marketing, Mode Media