New social platform mode.com with direct-to-consumer Mode Video Streaming Player delivers curated professional lifestyle content to consumers
Mode CEO Samir Arora presents keynote speech on “The Future of Smart Content on Mobile” on Wednesday 24th February at Mobile World Congress in Barcelona, Spain
Barcelona, Spain, 22nd February 2016 – Mode Media, a top 10 US media company with 144 million unique users a month and 400 million users worldwide*, announced today at Mobile World Congress the availability of its consumer social platform, Mode.com in Europe, starting in UK and Germany. Mode Media is 13th in the Top Mobile media companies in reach, with 84 million unique mobile users monthly, up from 82 million one year ago (December 2014). Mode reaches 45% of mobile users, nearly 1 in 2 people using mobile devices. Mode.com has grown from zero to 45 million owned & operated users a month since it launched in the US, with 9 million O&O mobile users.
Mode.com is a social networking platform that is used to curate the best content on Mode by professional editors combined with Mode’s content algorithm technology that customizes a user’s feed to deliver personalized content and video that informs, inspires and entertains. Creators can upload video and create content stories on Mode, with the opportunity to reach new audiences and fans. Users can follow more than 10,000 creators across Mode’s independent ecosystem to discover the best professionally curated stories on the web. Consumers in the UK and Germany can now enjoy localized versions that include locally produced original content.
“Bringing a new Mode experience to audiences in the UK and Germany is an exciting milestone for us, said CEO and founder Samir Arora. “With Mode now reaching one in two mobile users, our focus is on bringing users, creators and brands across the globe the best experience on any device.”
Michael Palka, President and COO, Shefinds Media said, “Our mobile business has experienced rapid growth in recent years. Mode has been with us every step of the way as they continue to evolve their mobile ad products, delivering ROI without sacrificing user experience.”
“We’re delighted to bring the Mode social platform to users in the UK and Germany”, said Jane Loring, General Manager, Mode Europe. “Through Mode’s native feed and direct to consumer video streaming, our ability to help creators and brand advertisers reach new audiences Mode Media Fuels International Growth With European Platform Launch takes a great leap forward today.”
Samir Arora is a keynote speaker at Mobile World Congress in Barcelona, Spain on 24th February where he will present on “The Future of Smart Content on Mobile” at the ‘Digital Media’ track at 4FYN at the conference. Arora will be showing a sneak peak preview of shows in development from Mode Originals, Mode’s video production group. Mode has streamed 1.8 billion videos in less than a year since launch and has created the first hit digital series “100 Years” to cross over 300 million views.
*comScore December 2015