Mode Media, the 10th largest overall U.S. media property with 136 million monthly unique users in the U.S., has partnered with top experts in the beauty industry to announce the winners of its 2nd Annual Mode Glam Top 100 Beauty Awards. Judged by beauty gurus including celebrities, editors and leading online influencers, the top choices of this acclaimed group form a definitive list of 2015’s best and brightest consumer products.
“As beauty goes beyond an obsession at Mode, the Glam Beauty 100 Awards has become a major highlight in our editorial calendar. Our readers rely on us to curate the hundreds of innovative products that hit the market throughout the year—and the awards have become an extension of that,” said Valis Vicenty, editorial producer for Mode Media. “Together, the awards serve as a go-to guide for our readers to find the cream of the cosmetics crop to achieve the current looks they love.”
This year’s panel represented a diverse group of judges to best define the new products. It included high-profile names such as Olivia Culpo, Carly Cristman, Sir John, Simcha Whitehill (aka Miss Pop), Dr. Jody A. Levine and Raye Boyce (Raye Raye), as well as online personalities such as Jamie Lewis, Michelle, Sam Schuerman, Cora Alvillar and Cassandra Bankson.
“I’ve always been a beauty product junky and love checking out the latest trends and progresses in the beauty industry,” says celebrity judge, Olivia Culpo. “I was excited to join Mode’s Glam Beauty Top 100 Awards as a judge to share my knowledge and insights on the year’s best beauty products. Plus I got to give my fans an inside peek at my beauty routine and share my favorite tips and tricks!”
Judges participated in several testing events, carefully selecting their favorite products from top brands in 25 different categories: eye color, eyeliner, mascara, under-eye solutions, concealer, foundation, blush, bronzer, lip gloss, lipstick, moisturizer, skin care, skin care devices, self tanner, sunscreen, women’s fragrance, green, bath & body, oral care, nail care, hair care, hair color, hair styling, hair styling tools, and makeup brushes.
The full list of winners on the 2015 Glam Top 100 Beauty Award List can be viewed now on Mode, www.mode.com/glam. Mode has grown from zero to 25 million unique users since launch six months ago and entered the Top 20 video properties list in August 2015.