Top M&A Executive to Help Accelerate Mode Media’s Global Growth as a Leader in Brand Advertising

Silicon Valley, California and New York, New York—September 24, 2010—Mode Media Corporation. (, the number one vertical media company with the largest global reach for women online, today announced that Adam Roston, former Director of Corporate Development at Microsoft, has been appointed to run Mode Media’s Corporate Development efforts.

Roston brings nearly 10 years of extensive US and international M&A experience to Mode Media, specializing in negotiations and the management and execution of over 15 large-scale consumer and digital media deals, including the $1.2B acquisition of the public company FAST. Roston spent four years at Microsoft through 2010, where he managed an M&A team covering businesses generating over $30B in annual revenue.

Roston’s appointment comes on the heels of a recent surge of M&A activity by Mode Media, having acquired leading German men’s vertical Fantastic Zero, innovative publisher advertising-technology startup AdPortal, and men’s sports vertical network Sportgenic within the last four months.

“We are thrilled that Adam is joining the Mode Media team,” said Samir Arora, Chairman and CEO of Mode Media. “We’re looking forward to having additional top M&A talent at the helm as we scale out our business and continue our search for complimentary companies that can accelerate our growth and add to our technical capabilities. Adam’s success in executing significant online media and technology deals, and his deep understanding of the global digital advertising business will be critical in driving Mode Media’s M&A strategy both internationally and at home.”

As Managing Director of Corporate Development, Roston will be responsible for the identification and execution of Mode Media’s global M&A activity.

“The past four months has been a period of tremendous growth for Glam,” said Adam Roston, Managing Director, Corporate Development at Mode Media. “I am excited to join the team to continue our global M&A momentum—seeking out companies that will best benefit from Glam’s innovative platform and unmatched reach, and increase the speed at which we meet our ambitious goals.”

Before Microsoft, Roston worked as an Associate in the Investment Banking M&A and Technology groups at Merrill Lynch in London and Palo Alto. Roston has a B.A. in Economics and Philosophy from the University of California, San Diego.

About Mode Media

Mode Media is the pioneer of vertical media that connects the world’s top brand advertisers with targeted vertical audiences online. Glam invented the first commercial Blog Network in 2005 to harness the power of Social Media for Brands. Since then, it has grown to a reach of 97.9 million unique monthly visitors in the US and 167 million users globally and is #1 for Women and #6 in Top 100 Web Properties.

Mode Media has more than 1,500 publishers organized in vertical networks: for Women, for Men and for real-time Social Media.

Mode Media is headquartered in New York City, New York and Silicon Valley, California, with international headquarters in London and offices in Munich, Hamburg, Berlin, Düsseldorf, Tokyo and Paris.