Network Will Build on Momentum of #1 TV and Online Brands For Women
NEW YORK—November 12, 2007—Mode Media (corp.mode.com), number one in reach for women online, and Lifetime Networks, the leader in women’s entertainment with the two highest-rated women’s basic cable television networks (Lifetime Television & Lifetime Movie Network), today announced that the companies have formed a strategic alliance to develop a new co-branded vertical network of women-focused websites and blogs within the Mode Media publisher network. The new Lifetime Glam network will expand upon each company’s position as #1 for women — in TV and online, respectively. Today’s announcement is part of Lifetime’s broader expansion of its digital business including the relaunch of its website as www.myLifetime.com. As part of the agreement, both companies will also syndicate content – including a Glam-powered Beauty & Style channel on Lifetime’s website and Lifetime’s broadband video, games and other original content on Glam.com.
myLifetime.com will be the flagship site of the network, as the ultimate digital destination for women’s entertainment and escape with sites that focus on core verticals of interest to the Lifetime audience such as relationships, advocacy, home and crafts, pets, and astrology, and will more than double the reach of Lifetime Digital sponsors by creating a new platform for advertisers to reach these passionate online communities. The Lifetime Glam distributed media network will be built on the new Glam Managed Vertical Network platform –designed to manage display advertising and content distribution for media companies. Glam’s new platform offering enables large media companies like Lifetime to rapidly create their own vertical distributed media networks in collaboration with Glam.
“Smart media companies like lifetime are seizing the network model to find and create new audiences to connect to their advertisers,” said Samir Arora, chairman and CEO, Mode Media. “The network model, built on platforms like the Glam Managed Vertical Network, will power the next wave of successful media companies on the web.”
“The launch of the Lifetime Glam distributed media network heralds one more way Lifetime will deepen the special relationship we have with women through our powerful brand,” said Dan Suratt, Executive Vice President, Digital Media and Business Development, Lifetime Networks. “By joining forces with Mode Media, we are showcasing sites that will resonate with women, as well as providing advertisers with more opportunities to reach our coveted female audience with relevant cross-platform experiences.”
Glam makes it simple for Web publishers to maximize online advertising revenues and represents ad inventory for leading life and style along the Web’s mid-tail. Mode Media brings together distributed media including owned and operated websites, the Glam Publisher Network of more than 400 popular lifestyle websites and blogs, and syndicated content from leading media companies.
myLifetime.com reaches women with compelling games and fun activities, relevant community functionality, relatable content on topics integral to their lives — from relationships, health, beauty and style, and home and crafts to entertainment — along with original broadband programming and full episodes, features and more that enable them to engage deeper with Lifetime’s popular and critically acclaimed on-air programming.
LIFETIME is the leader in women’s television and one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. LIFETIME Television, LMN (Lifetime Movie Network), Lifetime Real Women and Lifetime Digital (including myLifetime.com) are part of LIFETIME Entertainment Services, a 50/50 joint venture of The Hearst Corporation and The Walt Disney Company.
About Mode Media
Mode Media is a distributed media company ranked number one in reach for women with more than 22 million unique visitors in the U.S. and 37 million globally, as measured by comScore Media Metrix. Mode Media brings together owned and operated websites including its flagship website, Glam.com; the Glam Publisher Network of more than 400 popular lifestyle websites, blogs, and magazines; and syndicated content from leading media companies. These sites are integrated into an advertising and content platform providing reach and relevancy to premium advertisers using Glam BrandRank™. Mode Media is backed by blue-chip venture-capital firms leading the new media wave, including: Accel Partners (Facebook, BrightCove); DAG Ventures (Friendster, Plaxo); Draper Fisher Jurvetson (Skype: eBay, Technorati); Walden Venture Capital and Information Capital (Tickle/eMode: Monster, NetObjects).