April 27, 2015 From allisonj

Mode Launch Home page Post

Along with an all-new slate of original video programming, Mode also launched a consumer platform for content discovery and native distribution at this year’s IAB NewFronts. The new platform includes a new line-up of immersive ad products built to stream content and video directly to people’s feeds on Mode and across its platform. One of the highlights is the new Branded Story, the largest advertiser canvas for branded content. Its StoryTeller distribution unit, which includes custom content and video, enables the Branded Story to live natively across Mode. In addition, Mode has a full video product suite including native pre-roll, native video distribution, custom branded video content and editorial series sponsorship and integration. The new platform helps to enrich Mode’s already robust offerings to our partners worldwide.

For downloadable images of the new Modw platform, click here.