Move to New Platform Allows Easy Creation of New Channels—Mode Entertainment, Auto, Travel, Home, Fitness and Gadgets. Will Re-Focus Glam as the Style, Fashion & Beauty Channel of Mode Media

 

NEW YORK, April 29, 2014—Today, Mode Media announced the company’s new name: Mode Media. Unveiled by Founder and CEO Samir Arora at the 2014 Digital Content NewFronts, Mode Media represents a significant evolution of Mode Media—building a new curated content technology platform, introducing new channels, broadening audiences to include men, making a significant move to video and creating new consumer content discovery, curation and distribution products. Glam will become the fashion, beauty and style channel of Mode Media, continuing its position as the #1 lifestyle media property in the United States.

“Today marks a major transformation of Mode Media—just ten years ago, we founded a  little start-up called “Project X” that grew to become #1 for women and the #1 lifestyle media property in the US. We are now the 7th largest US media company, reaching 50% of the US digital population,” said Samir Arora. “Along the way, Glam added new verticals, built a deep media technology platform to curate content, and acquired Ning as its social platform. Today, a new brand is being created based on the original vision of the founders—to help people discover curated content anytime, anywhere, and on any device.”

With over 6,000 content businesses in our ecosystem, Mode Media delivers original content from today’s top content creators, critics, celebrities, authors, stylists, bloggers, video studios and YouTube stars. Its content scale is now on par with some of the biggest portals, and overtook the global reach of AOL, as reported by comScore.

Creating a new multi-channel operator with an umbrella brand, Mode Media allows our flagship vertical Glam to once again be focused on fashion, beauty and style for women, going back to our roots when we took the lead over iVillage/NBC in 2007 to become #1 for women and style. Our other channels—Foodie for Recipes & Restaurants, Tend for Family & Parenting, Brash for Men’s Style, Bliss for Health & Wellness—will become channels under Mode Media. This also allows us to easily expand into new channels, such as, Auto, Travel, Home, Fitness, and Gadgets, and leverage our technology platform to curate and create content based on live trending topics and seasonal topics.

The fundamental shift for Mode Media is moving from an ecosystem of content creators to new consumer products designed to help users discover great content, driven by curators across multiple channels. Mode Media launched the first version of these products for Foodie.com using our social networking platform Ning, along with mobile apps Foodie Recipes and FoodieTV. Today, Mode Media is doing a sneak-peek of the multi-channel, multi-audience version of this platform.

As a pioneer of native advertising and content marketing, Mode Media will offer its advertising partners exciting new opportunities to engage with their audiences in organic, authentic experiences by providing the next generation, premium digital branding ad products with deep data at scale.

About Mode Media

Mode Media, formerly Mode Media—was founded in Silicon Valley in 2004 with a simple, yet powerful idea—that people are the curators of content. Our mission is to help people create, curate, distribute, discover, and socially share content they love by building incredible products that power and delight our ecosystem of users, advertisers and content businesses.

Mode Media is the 7th largest company in the United States Top 10 Media Properties, according to comScore, and reaches more than 250 million monthly unique visitors globally.

[comScore, December 2013]

 

# # #

 

 

Sarah Cain for Mode Media

415-378-0775

sarahwcain@gmail

 

Jill Byron

SVP Marketing

Mode Media

415-516-4529

jillb@mode.com