Brash.com Hosts March Madness Micro-Blogging Feed; Universal Pictures’ Duplicity and Superpages.com Are Launch Advertisers
Silicon Valley, CA and New York, NY—March 16, 2009—Mode Media’s Brash.com men’s vertical content network, today announced its new sports channel anchored by SB Nation, the largest and fastest growing fan-centric online sports network, which today joins the Brash Publisher Network. Brash.com will package the content and premium advertising of SB Nations’ thriving and growing online communities of like-minded sports fans. For March Madness Brash.com will also offer a micro-blogging module on its homepage enabling real-time, filtered feeds leading up to the Championship. Glam successfully launched its micro-blogging product at the Oscars, with a Twitter feed sponsored by AVEENO® NOURISH+ Hair Care Collection. Universal Pictures’ film Duplicity and Superpages.com are among the launch advertisers for the new sports channel.
SB Nation is a collection of nearly 200 (and growing) individually branded web communities that reach more than four million monthly unique visitors, each site offering high quality year-round coverage and conversations led by fans that are passionate about their favorite teams, leagues or sports.
“SB Nation takes a different approach to online sports media,” said Jim Bankoff, CEO, SB Nation. “Instead of providing all fans with a common experience, we offer distinct team and sport-specific experiences. In a world where media companies are slashing their investments in team or sport coverage, no one matches SB Nation’s commitment to serve fans and the marketers seeking to engage with them. Given their experience working with major brand advertisers, Mode Media and its Brash.com Network are uniquely positioned to partner with an emerging category leader like SB Nation.”
“SB Nation is widely recognized as the leading independent sports network and we are proud to have their authentic voices in the Brash network,” said Samir Arora, chairman and CEO of Mode Media. “March Madness is proving to be a strong driver for advertisers. SB Nation is changing the field of sports media–a category that fans will turn to even more in a down economy–and offers advertisers one of the most passionate and engaged audiences on the Web.”
With the launch of the Men’s Sports Channel, Brash.com now has a presence in all of the major men’s ad categories, and will integrate the men’s ad sales team with the Glam.com team to create a streamlined structure for the benefit of its agency customers. Glam is promoting Jack Rotolo to SVP, North America Agency Sales for all of Glam and Brash’s channels in the US and Canada.
Since its launch in October, the Brash network has swelled to more than 50 publishers and 17 million uniques (January comScore) and serves dozens of advertisers. The sports channel is the fifth channel on Brash.com—Men’s Entertainment (Music, Movies, TV, Games), Lifestyle (Style, Fitness, Travel, Food & Drink), Technology (Audio, Gadgets, PC & Macs), Auto (Luxury, Sport, SUV, and Sedans) and now Sports (Professional, College & Individual, including golf and cycling). The Brash network includes the flagship owned & operated site Brash.com and publishers including ArtistDirect, DigitalTrends.com, eCoustics.com, InGameNow, TheCarConnection.com, SeriousWheels.com, MonstersandCritics.com and more.
About Mode Media
Mode Media created and leverages a revolutionary new media model—Vertical Content Networks—that brings brand advertisers to targeted vertical audiences of the Glam and Brash.com networks. With more than 900 publishers worldwide, Mode Media’s reach is deep and far-reaching; it is a comScore 11 Web property—with a total reach of 51 million unique monthly visitors in the U.S. and 103 million uniques globally, Top 10 in Display Ads, #1 for Women, and #1 in Community Web Properties. Mode Media is backed by Hubert Burda Media, GLG Partners, DAG Ventures, Accel Partners, Draper Fisher Jurvetson, Walden Venture Capital and Information Capital. The company is headquartered in New York City, New York and Silicon Valley, California, with offices in Chicago, Los Angeles, London, Munich, Berlin, Tokyo, Mumbai and Pune.