Paris, France; Silicon Valley, California and New York, New York—March 15, 2010—Mode Media Corporation. (corp.mode.com), #1 global media company for women online, today announced the launch of Mode Media France (www.GlamMedia.fr). Mode Media’s French operations will be run by a duo of Internet and media experts, Jean-Pierre Levieux and Orianne Garcia. This is Mode Media’s first expansion since the downturn began and comes at the heels of the recent $50 million mezzanine funding.
The launch of Mode Media France marks the re-start of global expansion for the company and builds upon Mode Media’s successes in the United States, UK, Germany and Japan, where Glam has become #1 in the Women’s Lifestyle Vertical. Launching with more than 2.5 million unique visitors in France, Mode Media expects to significantly increase its reach to become #1 for women online in France.
Jean-Pierre Levieux, who joins as the General Manager of Mode Media France, has more than 15 years of experience with media and Internet companies. Mr. Levieux was responsible for launching Microsoft’s MSN Portal in France in 1996, and was a founding member of the French IAB. In addition to Mr. Levieux, another key addition to the French founding team is Orianne Garcia, Chief Marketing Officer. As founder of French well-known webmail company Caramail and several other successful Internet companies since 1994, Orianne is one of the most influential personalities in the French Internet industry.
“We are thrilled to have Jean-Pierre and Orianne lead Mode Media France,” said Samir Arora, chairman and CEO of Mode Media. “With our successful entries in other markets, most recently Germany and Japan, it was important for Mode Media to provide premium global brands a strong French presence. Jean-Pierre and Orianne have fantastic backgrounds and the experience to successfully launch the Mode Media model in the French market.”
“Mode Media represents the next generation media partner for brands to connect with audiences online, in a premium context and with high impact creative,” said Levieux. “I am proud to launch Mode Media for French brands and agencies.”
“For women who are passionate about fashion, beauty, luxury and lifestyle, Mode Media offers best-in-breed publishers and bloggers,” said Garcia. “For advertisers, Mode Media at last offers a way to connect women with strong brand experiences online.”
Today, Mode Media France is also unveiling the beta version of its flagship consumer hub at GlamMedia.fr (http://www.glammedia.fr). The web site will feature original stories, photos and videos as well as content from leading French independent publishers and bloggers in the four key categories of: Fashion, Beauty, Luxury and Lifestyle. Mode Media is also launching its corporate web site Glam Marketing France (http://marketing.glammedia.fr) to provide information for our clients and digital agencies.
About Mode Media
Mode Media is the pioneer of vertical media that connects the world’s top brand advertisers with targeted vertical audiences online. With a reach of 78 million unique monthly visitors in the US and 164 million uniques globally, Mode Media is #1 comScore Community properties targeting Women, the #8 publisher in online display media and a Top 10 Adweek Display Ad Publisher. This year, Mode Media was ranked in the Fast Company Magazine’s Top 50 Most Innovative Companies and #1 in the media category as the world’s most innovative media company. Mode Media has more than 1,400 publishers organized in vertical networks: Glam.com for Women, Brash.com for Men and Tinker.com for real-time Social Media. Mode Media is backed by Accel Partners, Aeris Capital, DAG Ventures, Draper Fisher Jurvetson, Hubert Burda Media, Information Capital, GLG Partners, Mizuho Bank and Walden Venture. Mode Media is headquartered in New York City, New York and Silicon Valley, California, with offices in Chicago, Dallas, and Los Angeles, and internationally in London, Munich, Hamburg, Berlin, Tokyo and now in Paris.