Mode Media Welcomes Lane Buschel as Vice President, Communications
Award-winning communications strategist brings digital media specialty and nearly two decades of public relations, marketing and social media experience
Silicon Valley, CA — August 8, 2012 — Mode Media Corporation. (corp.mode.com), the leading vertical social media company with the largest online global reach in lifestyle, today announced that Lane Buschel has been hired as Vice President of Communications. In this role, Buschel will oversee the company’s corporate communications strategy and lead all internal and external communication programs. He is based in New York City.
Buschel brings nearly two decades of public relations, marketing and social media experience to Glam, with an emphasis on digital media and entertainment. He joins Glam from First Person Communications, which he co-founded in 2010. Prior to that, Buschel was the founding president of SeisMK, the digital and social media division of The Morris + King Company, and worked on the launch of Glam while at the agency. Throughout his career, Buschel has been the recipient of several awards for outstanding public relations programs, including Entertainment Weekly’s Best of the Internet, two Creativity in Public Relations Awards (CIPRA) and multiple commendations from PRWeek magazine, among others.
“Lane’s proven success in digital and social media strategy is a major asset to Glam and we’re excited to welcome him back,” said Samir Arora, Mode Media Chairman and CEO. “He brings a perfect balance of expertise in both communications and in building new digital platforms, making him an ideal addition to Glam.”
In addition to Buschel’s extensive communications work, he also holds a J.D. from New York Law School, where he specialized in Intellectual Property and co-founded the annual “State of Play: Law, Games and Virtual Worlds” conference. He earned his B.A. in English Language and Literature from the University of Maryland at College Park.
“I am thrilled to rejoin the team at such a vital time for the company,” said Lane Buschel, VP, Communications, Mode Media. “I first started working with Glam almost exactly five years ago, just as we became #1 for women and overtook iVillage/NBC in reach, and with the recent news that we’ve just surpassed AOL in global reach, I look forward to helping continue our momentum.”
Since launching in 2005 with the mission of bringing brand advertisers online and empowering professional social content, Mode Media has grown from just seven content creators and 12 web sites to more than 3,000 content creators and 3,500 web sites globally today. Glam recently launched two verticals—Foodie.com, for food lovers, and Tend.com, for connecting parents. Glam has nearly 5,000 premium authors organized across multiple vertical categories online including: Glam.com for Women, Glam Entertainment for Adults, Brash.com for Men and Bliss.com for health and wellness seekers.
For additional information regarding Glam, visit: corp.mode.com.
About Mode Media
Mode Media was founded in Silicon Valley in 2004 with a simple, yet powerful idea that people are the most influential filters for discovering and sharing each other’s most passionate interests. Glam had a pioneering vision that professional digital content could be both as engaging for consumers and as important to brand advertisers as traditional media. Glam’s mission is to help people create, discover and share content that they love. At its core, Glam is an innovative technology company that develops products to enrich the lives of hundreds of millions of people worldwide.
Today, Glam is the #1 Lifestyle media property on the Internet and a Top 10 Media Property as measured by comScore—reaching more than 280 million global monthly unique users. Glam is headquartered in Silicon Valley, California with offices in New York, Chicago, Los Angeles, Tokyo, Munich, London, Paris, Toronto, Mumbai, Pune and Seo
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