Entertainment Brand Marketers Tap Into Glam’s Significant Media Network Audience
NEW YORK, NY – December 5, 2007 – Mode Media (corp.mode.com), number one in reach for women online, today launched the Glam Entertainment Channel on its distributed media network hub Glam.com, to feed women’s insatiable thirst for all things movies, music, television and theatre. New Line Cinema is the premiere sponsor for the Glam Entertainment Channel, promoting its new movie The Golden Compass which opens nationwide on Friday, December 7th.
At launch, the Glam Entertainment Channel already reaches one of the top three largest female entertainment news audiences on the Web through its distributed media network of Glam owned-and-operated sites, the Glam Publisher Network of more than 400 websites and blogs and content from leading entertainment media companies. Mode Media’s distributed media network model, with a reach of over 43 million unique visitors, effectively bridges hundreds of unique digital “voices” representing the best content in each category relevant to women, and offers advertisers truly unprecedented quality reach through a single brand display advertising and targeting platform.
“The Glam Entertainment Channel–via its network model–enables advertisers to reach one of the largest entertainment audiences on the Web,” said John Trimble, EVP of Sales for New Markets, Mode Media. “Mode Media curates and brings together the best in entertainment coverage, from our network publishers and partners, focused through the Glam-trained lens of what we know women care about most.”
Mode Media’s latest expansion into Entertainment is part of the company’s growing distributed media network and comes on the heels of its newly launched Living channel to join Glam’s well-established Fashion, Beauty, Wellness, and Shopping channels. Each channel boasts a blend of original editorial, syndicated and partner content from media brands and curated content from the Glam Publisher Network of more than 400 websites and blogs. Entertainment is the first channel launched by the New Markets group that was created in October with the hiring of seasoned media executive John Trimble.
About Mode Media
Mode Media’s distributed media network model is in part changing the very definition of what a media company is in the 21st Century. With more than 43 million unique monthly vistors (comScore MediaMetrix October 2007) Mode Media provides a compelling mix of fresh, original content created in-house with a carefully curated Glam Publishing Network of more than 400 popular and influential lifestyle websites, blogs and magazines. For premium national brand advertisers, Mode Media offers an unprecedented array of targeted options that are singularly attractive to both upscale and aspirational consumers. Mode Media is backed by such premier venture capital firms as Accel Partners, DAG Ventures, Draper Fisher Jurvetson, Walden Venture Capital and Information Capital. Mode Media is based in New York City and Brisbane, California.