Recognized Pioneer of Vertical Content Networks Now Ranked as Top 10 comScore WebProperty

Silicon Valley, CA and New York, NY—October 20, 2008—Mode Media Corporation. (corp.mode.com), the recognized pioneer of vertical content networks, celebrates its four-year anniversary today, which also coincides with the company’s new rank as a comScore Media Metrix Top 10 Web property. Today, the company also launched Brash.com a new vertical network for men with Lifestyle, Entertainment, Tech, Auto and News channels.

“Glam brings alive the promise of the Internet, combining reach and context for display advertisers, while focusing on valuable consumers, said Samir Arora, chairman and CEO, Mode Media. “Our new ranking as a top 10 comScore Web property validates that Glam has the right model for harnessing the long tail of the Web to create a new kind of media company.”

In 2004, Glam launched with a mission to bring brand advertisers to passionate audiences developing along the Web’s long tail. Earlier, the company operated in stealth mode at a retro-modern Victorian home in the Haight Ashbury neighborhood in San Francisco and talked to hundreds of brand advertisers worldwide. Glam.com launched with just 12 network publishers in September 2005 at New York Fashion Week, and became number one for women less than two years later in June 2007. Today, Mode Media is a top 10 comScore property just three years after launch and is replicating its network model with its newly launched its all-men’s vertical, Brash.com.

2002-2004: Concept and Prototype Stage

  • Founders start to meet informally, the focus of discussion is on the move to online publishing and the profit potential of connecting compelling content and e-commerce
  • Founding team comes together. Fernando Ruarte, Ernie Cicogna, Susan Kare, Vic Zaud, Dianna Mullins, Rebecca Bogle, Emmanuel Job, Raj Narayan start as co-founders, and later Jack Rotolo, Jack Wu and Carl Portale join
  • Seed & Series A:  Funding by Information Capital LLC
  • Vision:  to help bring entertainment, emotion and aspiration to the Web, help brings brands online, and package content and commerce with desirable ads
  • Changes name from Project Y to Mode Media Corporation., moves to Brisbane, CA and starts office in New York

2004-2005: Year One—Vertical Focus on Women

  • June 2004: Completes first prototype of Web site
  • October 2004: Changes name to Glam Media Corporation. to focus on Women as the first target. Starts building Glam.com and Glam Publisher Network
  • December 2004: Series B funding of $10M by Accel, DFJ and Walden
  • September 2005:  Glam.com launches at Fashion Week in New York and at DEMO conference in California
  • November 2005: Glam Publisher Network launches with 12 partners
  • December 2005: Founding and executive team decide to focus 100% of efforts on media, Samir Arora becomes interim, then full time role as CEO

2006: Year Two—The Startup Wiggle

  • February 2006: Nanette Lepore is the first top fashion designer to blog Fashion Week live –and does it with Glam.com
  • September 2006: Glam vaults to number one in fashion online, enters comScore Media Metrix top 10 women’s properties list

2007: Year Three —Becoming #1 in Women’s Properties

  • January 2007: Glam closes Series C Funding of $18.5 million from DAG Ventures and existing investors
  • May 2007: Glam is the number one Web property for women, reaching over 17 million uniques, outperforming  iVillage/NBC
  • June 2007: Glam strikes multi-year ad deal with Google

2008: Year Four—Becoming Top 10 Web Media Property

  • January 2008:  Mode Media introduces brand engagement advertising platform Glam Evolution™
  • February 2008:  Mode Media raises $85 million in private strategic funding
  • March 2008:  Launches Glam Living under Joe Lagani, former publisher of Conde Nast’s House & Garden
  • May 2008:  Mode Media launches GlamTV Platform for video
  • June 2008:  Mode Media  launches in UK and acquires UK-Based Monetise LTD
  • July 2008:  Glam launches in Germany with Burda Cross Media as Joint Venture Launch
  • August 2008:  Glam Ranked #10 as Display Ad Publisher according to June Ad Metrix comScore
  • September 2008:  Launches Black Life vertical to wide acclaim
  • September 2008:  Hires former Yukihiro Yamamura to run newly formed subsidiary Mode Media Japan KK
  • September 2008:  Mode Media is #5 on Adweek Digital Media Hot List
  • October 2008:  Glam ranked Top 10 Web Property according to August comScore, fastest growing in Top 50
  • October 2008:  Launches Brash.com vertical for men—leveraging the technology platforms built for vertical targeting—Glam Evolution Ad Server and Glam Insider for Publishers

Mode Media is newly ranked as a comScore MediaMetrix Top 10 Web property and is also a 10 Display Ad Publisher, connecting brand display advertisers to more than 52 million uniques in U.S. and a global vertical content network of more than 700 sites. Glam.com targets Women with six channels: Style (Fashion, Beauty, Shopping); Entertainment; Living; Luxury; Family and Health & Wellness; and the recently launched vertical targeting African Americans, Black Life. The Brash.com vertical targets men with five channels:  Lifestyle; Entertainment; Tech; Auto and News.

About Mode Media

The founders of Mode Media created a new media model to bring brand advertisers to vertical audiences online:  vertical content networks. Today, Mode Media—with its Glam.com (women) and Brash.com (men) networks—is the fastest growing Top 10 media Web property in the U.S. with a total reach of 52.3 million unique monthly visitors in the U.S. and 75 million uniques globally. Mode Media recently entered the comScore Top 10 Web properties list and is also a Top 10 Display Ad Publisher. With 700 sites total, Mode Media is composed of: Glam.com—a carefully curated network of popular and influential lifestyle women’s Web sites, blogs and magazines; and Brash.com—the newly launched all men’s network. Mode Media is backed by Hubert Burda Media, GLG Partners, Accel Partners, DAG Ventures, Draper Fisher Jurvetson, Walden Venture Capital and Information Capital. Mode Media is headquartered in New York City and Silicon Valley, California, with international offices in London, Munich, Berlin, and Tokyo.