Used By Major Internet Publishers Such as Time, Inc. and CBS, AdPortal Web-Enables the Packaging of Premium Advertising Solutions to Manage Advertising Sales to Agencies, Demand-Side Platforms, Direct, and Self-Serve for Local Ads
Silicon Valley, California and New York, New York—July 23, 2010—Mode Media Corporation. (corp.mode.com), the number one vertical media company for women online and one of the top display global media web properties, today announced that it is going to acquire AdPortal (www.Adportal.net), a leading publisher advertising-technology startup based in San Francisco and New York, and also announced the launch of “GlamAdapt for Publishers,” a fully automated publisher-side platform for seamlessly packaging digital advertising solutions across multiple ad sales channels–Agencies, Demand-Side Platforms, Direct, and Self-Serve for Local Advertisers and Resellers–designed for super premium brand advertising.
“Mode Media’s heart and soul is about publishers and professional social media content,” said Samir Arora, chairman and CEO of Mode Media. “With the acquisition of AdPortal, we are launching ‘GlamAdapt for Publishers,’ a one-stop solution to web-enable all digital inventory for existing and emerging demand sales channels. AdPortal brings one of the most advanced technology products to the recently announced next generation GlamAdapt Platform designed for Brand Advertising.”GlamAdapt for Publishers (GFP) helps publishers sell more of their valuable premium inventory through the creation, marketing, and measuring of high impact sales packages across multiple demand channels.
Publishers can take advantage of GlamAdapt’s creative, targeting, network management, and measurement services to deliver comprehensive brand solutions for advertisers. Leveraging GlamAdapt’s open “Advertising Apps Platform,” GFP comes with built-in support for leading third-party data, measurement, and creative providers. Publishers also gain access to sales management and efficiency tools that can create client-ready media plans in a matter of minutes. This combination provides greater access to brand dollars—enabling publishers to drive higher value deals with more efficient sales forces.“Our goal with AdPortal has always been to empower publishers to make the most use of their premium inventory, while making it easy for advertisers to get their message in front of the people they want to target,” said Robert Tas, CEO and Founder of AdPortal, a former SVP of Media & Technology at 24/7 and an early team member at Tacoda. “We are thrilled to be a part of Mode Media and integrate AdPortal into GlamAdapt, now a full alternative ad-tech platform for premium brand advertising.”Tas will be joining Mode Media as Vice President of GlamAdapt Platform.“Linden Labs has had great success with AdPortal, allowing us to drive greater value for our premium inventory,” said Robin Ducot, VP of Web Developoment at Linden Labs. “We are excited that AdPortal is becoming part of GlamAdapt, and look forward to working with Mode Media to drive even greater innovation around audience packages, brand focused analytics, and advanced ad formats.”
Glam is also announcing today GlamAdapt is now running at scale delivering 100% of Glam’s premium business, with over 1,500 publishers and 500 brand advertisers running over 1,000 campaigns since launch.
AdPortal is a Silicon Valley venture-funded startup spinoff of Sportgenic, with investors including top-tier VC firms SoftTechVC and Greycroft Partners, key Silicon Valley startup investors and a list of premium publishers. AdPortal’s San Francisco-based employees will join the Mode Media ad products team in Silicon Valley.About Mode MediaMode Media is the pioneer of vertical media that connects the world’s top brand advertisers with targeted vertical audiences online. Glam invented the first commercial Blog Network in 2005 to harness the power of Social Media for Brands. Since then, it has exploded to a reach of 85 million unique monthly visitors in the US and 164 million users globally.Mode Media is the #1 comScore Community web property targeting Women, the #8 publisher in all online Display and a Top 10 Adweek Display Ad Publisher. Recently, Mode Media was named the world’s most innovative media company by Fast Company Magazine. Mode Media has more than 1,500 publishers organized in vertical networks: Glam.com for Women, Brash.com for Men and Tinker.com for real-time Social Media.Mode Media is headquartered in New York City, New York and Silicon Valley, California, with other US offices in Chicago and Los Angeles, and internationally in London, Munich, Hamburg, Berlin, Tokyo and Paris.