Easy To Use Three-Step Interface Streamlines Digital Media Buying Processes; Provides New Channel To Access Number One Women’s Audience Online

Silicon Valley, California and New York, New York—November 8, 2010—Mode Media Corporation. (corp.mode.com), the number one vertical media company with the largest global reach for women online, today announced the launch of GlamAdapt Automate (Automate.GlamAdapt.com), the first simplified online buying platform that provides access to the number one women’s audience online, allowing agencies and marketers to search, plan, buy, and launch digital campaigns with advanced targeting capabilities in premium lifestyle content across Glam’s audience of 91 million unique visitors. The launch of GlamAdapt Automate expands the capabilities of GlamAdapt, a third generation ad serving platform built for brands, launched earlier this year.

“We heard the same question from agencies and brands around the globe—can Glam help make the digital media buying process for premium digital advertising easier?” said Samir Arora, Chairman and CEO of Mode Media. “With GlamAdapt Automate, we have built an open technology platform that streamlines the digital media buying process into a few easy steps, vastly reducing the problems normally associated with the planning and launching of premium digital campaigns.”

GlamAdapt Automate takes many of the extra steps out of the digital media buying process with a simple 1-2-3 interface. Functionality includes an advanced ad targeting platform, with the ability to segment audiences by demographic, context, behavior, location, purchase, and placement. Additionally, GlamAdapt Automate provides access to premium lifestyle content, from women-focused luxury and style sites to male-oriented sports sites, allowing agencies and marketers to engage with audiences in valuable content across over 1,600 properties. Finally, all GlamAdapt Automate campaigns include advanced brand engagement reporting and insight designed for brand marketers, allowing optimization against content, audiences, and vertical channels.

“The beauty of GlamAdapt Automate is its simplicity,” said Robert Tas, SVP GlamAdapt Platform. “Now, anyone can launch a premium digital media campaign in a matter of minutes—simply select your audiences, choose your flight dates, and input a budget. Then upload your creative, and launch. We’ve made the execution of premium digital campaigns fast and easy.”

Some of the key features of GlamAdapt Automate include:

  • Automated research, planning, and buying in a simple 1-2-3 interface with access to Mode Media’s large scale audience of 91 million men and women in the US
  • Industry-best targeting by demographic, context, behavior, location, purchase, and placement
  • Assisted media planning including 24/7 live chat support
  • Powered by GlamAdapt, a third-generation ad serving platform built to drive brand goals and engagement metrics
  • GlamAdapt Automate is open and allows publishers to create premium packages that can run on GlamAdapt, Google DoubleClick and other top industry ad serving platforms, DSP’s, and premium reserve ad exchanges.
  • Ability for non-Mode Media publishers to use GlamAdapt Automate in the second half of 2011

For more information, visit Automate.GlamAdapt.com.

About Mode Media

Mode Media is the pioneer of vertical media that connects the world’s top brand advertisers with targeted vertical audiences online. Glam invented the first commercial Blog Network in 2005 to harness the power of Social Media for brands. Since then, it has grown to a reach of 91 million unique monthly visitors in the US and 180 million visitors globally and is #1 for Women and #6 in Top 100 US Web Properties.

Mode Media has more than 1,600 publishers organized in vertical networks: Glam.com for Women, Brash.com for Men and Tinker.com for real-time Social Media.

Mode Media is headquartered in New York City, New York and Silicon Valley, California, with international headquarters in London and offices in Munich, Hamburg, Berlin, Duesseldorf, Tokyo and Paris.