Glam Reaches 100% Global Deployment of GlamAdapt Platform reaching 200 Million Unique Visitors a month—Delivering Highly Engaging Brand Ads at Massive Scale
Silicon Valley, California and New York, New York—February 18, 2011—Mode Media Corporation. (corp.mode.com), the number one vertical media company with the largest global reach for women online, today announced the addition of two new strategic hires to help the company expand upon its lead in delivering innovative advertising solutions that allow premium brands to reach social audiences online. Navdeep Saini, former engineering executive at Yahoo!, has been appointed VP of Ad Products Engineering at Glam and will be responsible for developing new products and platforms. Additionally, Stanley Wong, former advertising and product executive at Yahoo! and Apple, has been appointed VP of Rich Media and Targeting, and will be leading Glam’s efforts to deliver super premium ad products across Glam’s network of more than 2,000 publishers.
Glam has also hired Paul Loeffler as head of public relations. Loeffler brings a wide range of communications experience to Glam, and is tasked with driving PR strategy and awareness internationally for the company’s brand and services.
“Last year was a good year for Glam in a very tough environment. We increased our audience reach to 200 Million Unique Visitors globally, outpaced the industry in revenue growth, and increased our workforce by 50%,” said Samir Arora, Chairman and CEO of Mode Media. “Just 5 years ago, Glam launched the first Social Blog Community powered by the next generation of publishers, revolutionizing the model of Content on the Web and propelling Mode Media to #1 for women providing the scale only available in the past through dial-up and portals in the past—Yahoo!, MSN and AOL.”
“If you want to build the future of premium digital advertising with one platform that can manage display, interactive, social, mobile, video and digital TV advertising—you want to work at Glam,” said Fernando Ruarte, CTO Mode Media. “Mode Media has built a culture of technology innovation that is focused on creating products that are bringing print and TV advertising engagement to the Internet.”
Navdeep is an Internet advertising veteran and has extensive experience building and scaling products, platforms and teams in the online advertising and marketing industry. Navdeep served as VP of Engineering at Yahoo! for Search and Advertising Technology, where he helped build Yahoo!’s Panama ad platform. Prior to his tenure at Yahoo!, Saini served as VP of Engineering at DoubleClick, building and scaling DART and DART Enterprise. Most recently he was CTO at Permuto (Buysight), and built a dynamic display-advertising platform for e-commerce merchants.
Wong brings more than 15 years of experience in digital media advertising. He was employee number 41 at Yahoo! and in his first role as “Ad Man” in 1996, he evangelized and strategized with advertising clients and agencies including Proctor & Gamble, Ford Motor, Disney, PepsiCo, IBM, Y&R, and Grey Advertising to produce many of the Web’s first marketing and advertising campaigns. He also built the team that created the Data Solutions sales effort at Yahoo!, and has held senior product and marketing positions at Apple, Better Inc., and Search Physics.
Loeffler has held agency and in-house roles at private and publicly traded companies. He most recently served as VP of SutherlandGold Group, a San Francisco-based PR agency, and was responsible for directing numerous PR campaigns for top technology startups such as Millennial Media, Trulia, Xobni, Causes.com and many others. Prior to his tenure at SutherlandGold, Loeffler held PR roles internally at popular consumer technology companies including, Palm, Inc. and Ask.com, driving awareness for product and corporate initiatives.
GlamAdapt Premium Ad Technology Platform
In June 2010, Mode Media launched its open ad technology platform, GlamAdapt, to solve many of the challenges brands face with digital marketing. GlamAdapt is the world’s first premium ad-serving platform and supports brand engagement for premium campaigns across Glam’s vertical communities. The platform is now fully deployed and powers more than 2,000 Glam publishers with a global reach of 200 million monthly unique visitors. More than 80 percent of all ads served through GlamAdapt are rich media ads, making Mode Media the industry leader in helping brands to deliver super premium ads that are dynamic and engaging to highly targeted audiences at unprecedented scale.
Company Highlights in 2010
- Increased audience reach to 197 Million Uniques, an increase of 23 percent
- Entered comScore’s Top 10 U.S. web properties
- Grew employee base by 47 percent to more than 300 worldwide
- Launched new industry leading technologies, including GlamAdapt, the world’s first premium ad-serving platform
- Grew community of publishers to more than 2,000
- Reached more than 1 million content articles, posts and videos
For more information about Mode Media, visit corp.mode.com.
About Mode Media
Mode Media is the pioneer of vertical media that connects the world’s top brand advertisers with targeted vertical audiences online. Glam invented the first commercial Blog Network in 2005 to harness the power of Social Media for brands. Since then, it has grown to a reach of 87.7 million unique monthly visitors in the US and 197 million visitors globally, and is #1 for Women and #7 in Top 100 US Web Properties.
Mode Media has more than 2,000 publishers organized in vertical networks: Glam.com for Women, Glam Entertainment for Adults, and Brash.com for Men.
Mode Media has headquarters in Silicon Valley, New York, and London, with offices in Brisbane in California, New York, Chicago, Los Angeles, London, Munich, Hamburg, Berlin, Düsseldorf, Tokyo, Pune, Mumbai and Paris.