Recognized for game-changing strategies in advertising, marketing, and promotion

NEW YORK , NY , January 22, 2008 – Mode Media (, number one in reach for women online, today announced that it has been chosen by AlwaysOn as one of the OnMedia 100 Winners. Mode Media was specially selected by the AlwaysOn editorial team and other industry experts spanning the globe, based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz. Mode Media is a distributed media network and ad platform with more than 400 Glam owned and operated sites, publishers, media partner websites and blogs.

Mode Media and the OnMedia 100 Top Private Companies will be honored at the OnMedia conference scheduled to occur on January 28-30, 2008 at The Mandarin Oriental Hotel in New York City. This two-and-a-half day executive event will feature technology CEO’s from Silicon Valley leading presentations and high-level debates with the global advertising and media establishment, about disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries.

Fifty of the top CEO’s from the OnMedia 100 will present their market strategies to a panel of industry experts in a “CEO Showcase.”

“As a company with deep roots both in Silicon Valley and on Madison Avenue, Mode Media is honored and pleased to be recognized as one of Always On’s Top 100 Private Companies,” said Samir Arora, chairman and CEO, Mode Media. “We believe this commendation reflects our unprecedented success in providing a new model for media that leverages the best content on the Web with a brand advertising technology platform.”

Mode Media was the fastest-growing Web property of 2007, breaking into the comScore Media Metrix Top 25. The company continues to experience significant growth both in traffic to and via the reach of its network of 400+ lifestyle websites and blogs. Mode Media’s distributed media network currently includes Style, Living, Entertainment, and Wellness channels. Each channel boasts a blend of original editorial, syndicated and media partner content and curated content from the entire Glam Publisher Network.

“The OnMedia 100 winners have excelled in key strategic areas in the advertising, marketing, public relations, and promotion industry,” said Tony Perkins, founder and CEO of AlwaysOn. “We congratulate them for their success in introducing new tools, services, and venues for marketers to have at their fingertips and for use to take their business to the next level in innovation.”

The OnMedia 100 was selected from over hundreds of companies, nominated by a panel of industry experts in the online ad service, technology, community platform, mobile advertising, marketing, and Web analytic sectors from around the world.

A full list of all the OnMedia 100 winners can be found on the AlwaysOn Web site at

About Mode Media

Mode Media’s distributed media network model is in part changing the very definition of what a media company is in the 21st Century. With more than 43 million unique monthly visitors (comScore MediaMetrix) Mode Media provides a compelling mix of fresh, original content created in-house with a carefully curated Glam Publishing Network of more than 400 popular and influential lifestyle websites, blogs and magazines. For premium national brand advertisers, Mode Media offers an unprecedented array of targeted options that are singularly attractive to both upscale and aspirational consumers. Mode Media is backed by such premier venture capital firms as Accel Partners, DAG Ventures, Draper Fisher Jurvetson, Walden Venture Capital and Information Capital. Mode Media is based in

New York City and Brisbane, California.

About AlwaysOn

AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a community blog network. In 2004, AlwaysOn continued to lead the industry in innovation by engaging its bloggers in a social network. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (OnMedia NYC, Venture Summit East and West, On Hollywood, The Broadband Digital, Stanford Summit, and Going Green)and quarterly print “blogozine”. No other media brand has dared to create such open interaction with its readers and event participants.