IAB Co-founder and Digital Media Veteran to Lead Marketing as Glam Grows Its Digital Display Advertising Market Share
Silicon Valley, CA and New York, NY—September 22, 2008—Mode Media, pioneer of vertical content networks, today announced the promotion of Scott Schiller to EVP of Global Marketing as part of the company’s strategic reorganization to better align itself as the network that best delivers brand engagement for display advertisers. In this newly created position, Schiller, who helped build and lead Mode Media’s U.S. women’s advertising sales organization, will leverage the company’s substantial reach of women and its network of 640 sites that ranks as a top 10 Top Display Ad Publisher Site (comScore Ad Metrix, July 2008). Schiller will have responsibility for the Mode Media brand worldwide, and will report directly to CEO Samir Arora.
“The rules for digital brand engagement are being defined today by those who push the boundaries to offer the right mix of highly targeted reach and relevant context. Glam is on the forefront of this change,” said Scott Schiller. “I look forward to cultivating our relationships with leading agencies and brand marketers as Glam helps define the future of brand advertising in a digital world.”
“Scott was instrumental in building Glam’s advertiser proposition and helping connect brand advertisers with the niche and premium audiences of our network publishers,” said Samir Arora, chairman and CEO of Mode Media. “With Scott’s marketing leadership, we will continue strategic expansion of our vertical content network and remain focused on creating value for Mode Media publishers and advertisers.”
Prior to joining Mode Media, Schiller had more than 20 years of advertising, sales management and start-up media experience with some of the most esteemed names in entertainment, including Disney, AOL, Sony, Prodigy and MTV. Schiller is a founding member of the Interactive Advertising Bureau, and its first vice chairman. His agency and marketing experience includes several years in brand management for PepsiCo, Nestle and at Grey Advertising.
Glam has also realigned its sales organization to better meet the needs of agencies and brands. Promotions include John Trimble, formerly SVP of Fox Interactive and EVP of New Markets, North America Sales for Glam will take an expanded role leading the newly created Brand Advertising Sales Team for entertainment, the recently launched GlamTV, and continue to develop significant new markets that the company plans to announce later this year. Joe Lagani, former publisher of Conde Nast’s House & Garden who successfully launched Glam Living, will broaden his role and become Vice President, Brand Sales for Women for North America and also help recast Glam’s flagship Style channel (fashion, beauty and shopping). Also, Glam sales VP Jack Rotolo, who previously held sales roles with PepsiCo, Apple Computer and NetObjects, becomes Vice President of Agency Sales. In this role, Rotolo will be responsible for all digital agency relationships and sales.
Mode Media was created specifically to help brand advertisers unlock the power of digital media to reach women’s markets. At the core of Glam’s offering is a five point targeting system, known as the Glam Evolution brand engagement platform, which provides audience targeting via context and engagement mode, ad placement & brand proximity and digital primetime™ to present the most relevant and engaging ads on the 640+ sites within the Glam Publisher Network. The company’s market-leading network sites includes: Apartment Therapy; BagSnob; FashionTribes; SheFinds; Shake Your Beauty, Stylebakery and others.
About Mode Media
The founders of Glam created a new media model to bring brand advertisers to niche and premium audiences online. Today, Mode Media is the fastest growing Top 20 Media Company in the U.S. with a total reach of 44 million unique monthly visitors in the U.S. and 81 million global uniques, and is also a Top 10 Display Ad Publisher (comScore Ad Metrix). Mode Media provides a compelling mix of owned & operated Web sites including Glam.com and the carefully curated Glam Publishing Network of more than 640 popular and influential lifestyle Web sites, blogs and magazines. Mode Media is backed by Hubert Burda Media, GLG Partners, Accel Partners, DAG Ventures, Draper Fisher Jurvetson, Walden Venture Capital and Information Capital. Mode Media is headquartered in New York City and Silicon Valley, California, with international offices in London, Munich and Tokyo.