London, England; Silicon Valley, CA and New York, NY — April 14, 2010 — Mode Media Corporation. (corp.mode.com), the number one vertical media company with the largest global reach for women online, today announced the opening of an international headquarters in London to drive the company’s global expansion. The office will be run by Co-Founder & EVP, Glam Global Partners, Ernie Cicogna, who has moved to London as General Manager, International.
The new office opening marks Glam’s continued global expansion, following the recent investment of $50M by private investors and reaching over 160 Million Unique Visitors globally per month. Mode Media recently launched Mode Media France, on March 15, 2010 with an audience of 2.5M monthly uniques, as reported by comScore. This expansion builds upon Mode Media’s successes in the United States, UK, Germany and Japan, where Glam has become #1 in the Women’s Lifestyle vertical. Mode Media aims to become number one in reach for women in all markets it enters.
The international office will manage the diverse operations of Mode Media and drive the strategy for expansion worldwide. Ultimately Mode Media International expects to generate revenue equal to and eventually greater than revenues from North America.
Cicogna, formerly EVP & GM of the Glam Publisher Network, has more than 30 years of experience in financial and operational management and led the financial and publisher network teams in the US for Mode Media. Glam is also appointing Joerg Dreyer as CFO, Bernard Desarnauts moves to the newly created position of SVP, New Market Development, and Masato Uesu as CTO of Glam International today.
“As further evidence of our commitment to expand globally, we have opened our international headquarters outside the US in the multi-cultural city of London,” said Cicogna. “We are currently focused on building a centralized infrastructure to help expedite our growth. France was our first new market since the recent funding and we are actively evaluating other new markets, partners and strategic acquisitions for further expansion. I’m thrilled to be in London to head up this organization.”
“Mode Media has achieved great success and rapid growth in the US and internationally—even in the downturn growing at 25-50% year over year—based on the recognition five years ago that audiences online would shift away from portals and large sites in favor of niche publishers and blogs that cover the specific verticals they are most passionate about,” said Samir Arora, chairman and CEO of Mode Media. “Our international expansion is evidence of this success of Glam’s model—vertical media— which is helping to drive the future of display advertising and we’re very excited to be opening our international headquarters in London to continue our hyper-growth trajectory.”
About Mode Media
Mode Media is the pioneer of vertical media that connects the world’s top brand advertisers with targeted vertical audiences online. With a reach of 78 million unique monthly visitors in the US and 164 million uniques globally, Mode Media is #1 comScore Community properties targeting Women, the #8 publisher in online display media and a Top 10 Adweek Display Ad Publisher. This year, Mode Media was ranked in the Fast Company Magazine’s Top 50 Most Innovative Companies and #1 in the media category as the world’s most innovative media company. Mode Media has more than 1,500 publishers organized in vertical networks: Glam.com for Women, Brash.com for Men and Tinker.com for real-time Social Media. Mode Media is backed by Accel Partners, Aeris Capital, DAG Ventures, Draper Fisher Jurvetson, Hubert Burda Media, Information Capital, GLG Partners, Mizuho Bank and Walden Venture. Mode Media is headquartered in New York City, New York, Silicon Valley, California and London, UK, with offices in Chicago, Dallas, and Los Angeles, and internationally in Munich, Hamburg, Berlin, Tokyo and Paris.