Creates First Professional Micro-Blogger Network for Journalists, Bloggers and Editors; Launches First Safe Monetization Model of Event & News Streams for Brand Advertisers

Silicon Valley, CA and New York, NY—March 31, 2009—Mode Media Corporation. (corp.mode.com), the #1 online vertical content network with more than 1,000 publishers and 6,000 editors and contributors worldwide and a comScore Media Metrix Top 20 Web property, launched Tinker.com today, the first micro-blogging platform for people to find, follow, filter, create and share real-time conversations on events and breaking news. Tinker brings context, filters and curation to micro-blogging—and is the first safe monetization model for brand advertisers. Mode Media also unveiled the Tinker Micro-Blogger Network, leveraging its proven vertical content network model for micro-blogging influencers.

Mode Media was the first company to launch a curated monetization model around real-time micro-blogging conversations, in February at New York Fashion Week and at the Academy Awards in Los Angeles. With the explosion of micro-blogging driven by Twitter, Glam recognized that although it is easy to connect to other users, friends and even celebrities—there was no way to simply find, follow and participate in events that people care about.

“Tinker is a revolutionary new social media service that enables users to find, follow, and participate in conversations around the events they are passionate about that are being discussed on Twitter and Facebook,” said Samir Arora, chairman and CEO of Mode Media. “Mode Media has created the first safe micro-blogging solution for brands to advertise on curated event conversations, and is launching the first professional micro-bloggers network today.”

Tinker is an exciting service for users to follow real-time conversations on events

Tinker.com aggregates and curates real time conversations from Twitter, Facebook, Friendfeed and other micro-blogging platforms around specific events and breaking news. Tinker allows users to follow specific topics of interest, such as: professional micro-bloggers covering an Internet industry conference; social conversations of over 5,000 fans as they watch ABC’s Lost live on TV; discussions from people who loved the Fox Searchlight movie Slumdog Millionaire or the new movie Watchmen; bloggers covering the NCAA’s March Madness; and women connecting with each other on a local Mom get together.

Tinker is launching today with over 100,000 posts by more than 25,000 people on 200 events in popular categories including Awards, Causes, Conferences, Fashion, Festivals, Movies, Music, News, Politics, Sports and TV.

Tinker is the first service that lets users create conversation streams on events

People can use Tinker to create and curate their own personal or professional events or to break local and national news. Events can be private, with invites and permission required to join the conversation, or public social events where anyone can connect and participate. Tinker Trends let users see top events and breaking news, and chart which events are rising and growing socially in popularity.

Tinker is bringing the first safe monetization model for brand advertisers

Tinker is bringing the first safe monetization model to brand advertisers that want to connect to social media conversations. Tinker offers advertisers curation and filtration mechanisms with a range of controls to ensure brands will not be seen near potentially harmful posts. Event creators can set the level of Twitter conversations on events to “Safe” filter mode—enabling the first live curation of feeds. Event moderators can also specifically choose to show feeds from a list of people, or exclude a set of people, and can look for words that should be excluded from the event streams.

Tinker is launching the first professional micro-blogger network

Five years ago, as blogs and niche sites were beginning to emerge, Mode Media was one of the first companies to create a network of trusted bloggers around passion groups. Glam’s vertical content network model, packaging trusted niche content for brand advertisers, helped make Glam one of the fastest growing Web properties and #9 in brand (display) advertising. Micro-bloggers including journalists, editors, TV news professionals, bloggers, writers, and journalism students can now join the Tinker Micro-Publishers Network, expressing their intent to cover current events and breaking news. Tinker has special filters to see which event conversations are being covered by professional micro-bloggers.

For members of the Tinker Micro-Bloggers Network, Glam is building a Micro-Payments Platform, the first content payment system for opt-in monetization. When a view of an event occurs to a user, the Tinker platform will calculate posts and page views and attribute a micro-revenue sharing with content creators.  Until now, payment systems have either monetized without sharing with the content creators, or tend to be pay for advertorial posts only—Glam is the first to create a monetization model that is built for professional micro-bloggers.

TwitterMoms is among the first micro-blogging networks to join the service at launch today. All publishers from Glam.com Women’s and Brash.com Men’s Networks, GlamTV and BrashTV will be a part of the Tinker Network. Professional journalists and editors in news and also magazine or TV organizations are pre-qualified and invited to join the micro-blogger network, along with bloggers in other niche networks such as Federated Media, BlogHer, TotalBeauty and others.

Tinker is the first event news sharing platform with monetization for publishers

Tinker enables publishers to create customizable applications and widgets to share curated posts on events on their own web sites or blogs. Tinker packages ads on the shared applications that offer an opportunity for publishers and distributors to share in the revenue, making it the first micro-blogging monetization for publishers that want to embed Twitter and Facebook posts and news feeds into their own sites.

Event news and posts on Tinker will be distributed through the Glam and Brash Distribution & Publisher Network with over 100 million unique visitors and 2.5 billion page views a month—creating one of the largest events news sharing platforms today.

About Mode Media

Mode Media is the pioneer and global leader of Vertical Content Networks, a revolutionary new media model that brings brand advertisers to targeted vertical audiences online on a large content network.

 

With more than 1000 publishers worldwide, with over 6,000 editors and contributors, Mode Media comprises Glam.com, a carefully curated network of popular and influential lifestyle women’s websites, blogs and magazines, and Brash.com, its network catering exclusively to men. Mode Media’s reach is deep and far-reaching; it is a comScore Top 20 Web property, with a total reach of 51 million unique monthly visitors in the U.S. and 103 million uniques globally, and is also a Top 10 Display Ad Publisher. Mode Media is #1 for Women in US, UK, and Germany, and has been the fastest growing company in 2007 and 2008. Mode Media is backed by Hubert Burda Media, GLG Partners, Accel Partners, DAG Ventures, Draper Fisher Jurvetson, Walden Venture Capital and Information Capital. The company is headquartered in New York City, New York and Silicon Valley, California, with international offices in London, Munich, Berlin and Tokyo.