New Mobile Solution Allows Marketers to Run Integrated Campaigns across Mobile and Desktop; Advertisers include Lexus and Other Leading Brands
Silicon Valley, CA and New York, NY— August 17, 2011—Mode Media Corporation. (corp.mode.com), the number one vertical social content platform company with the largest online global reach for women, today announced the launch of GlamMobile, a full-scale mobile advertising, content and social platform that allows brand advertisers to engage with passionate audiences across popular lifestyle verticals on mobile devices. Additionally, the company is announcing the availability of GlamEnable, a new platform that provides publishers with the ability to develop robust sites for the mobile Web and create native applications for iOS and Android mobile operating systems (OS).
The Growth of Mobile Advertising
Brand marketers from companies such as Lexus are seeking more effective solutions for mobile as consumers spend more time accessing content on smartphones and tablets. According to recent reports from eMarketer, consumers spent 30 percent more time on mobile devices in 2010 compared to the previous year, and advertisers increased their spending on mobile campaigns by 60 percent during the same time period.
“The Glam audience is seeking information to fuel their interests and enhance their lifestyle,” states Dave Nordstrom, vice president of marketing for Lexus. “Reaching women is important to us and participating in the launch of GlamMobile will allow us to interact with them in a more meaningful way.”
Next Generation Digital Brand Advertising
In 2003, Mode Media was created to deliver primetime digital brand advertising for personal computers. Since its launch in 2005, the company has focused on innovating the next generation of digital brand advertising across all media, including mobile phones and connected devices such as tablets.
“Mobile is a powerful medium and the future of digital brand advertising is the ability to run deeply integrated and social campaigns across desktop and mobile,” said Samir Arora, Mode Media Chairman and CEO. “With the introduction of GlamMobile, marketers can more effectively deliver super premium ads that are highly engaging to the right audience at the right time.”
With the launch of GlamMobile, brands will have exclusive access to new audiences and the ability to serve billions of monthly impressions to highly engaged consumers, making GlamMobile the most comprehensive mobile solution focused 100 percent on brand advertising. The GlamMobile platform works across all major mobile operating systems, including Apple’s iOS, Google Android, WindowsMobile, HP WebOS, and more.
The new service follows Mode Media’s successful desktop model that organizes quality curated content by popular lifestyle verticals such as style, entertainment, food, moms, and health and wellness, so that brands can deliver highly relevant advertising based on what consumers are already interested in and love to read. GlamMobile also utilizes additional targeting capabilities such as geo-location, device type, mobile OS, and a suite of high-impact, rich media, video and social ad units.
GlamMobile is supported by GlamAdapt, the company’s premium ad-serving platform that enables brand engagement for rich media campaigns across Glam’s vertical communities. GlamAdapt powers more than 2,500 publishers and 4,000 digital content creators worldwide, allowing brand marketers to deliver customizable, super-premium ads at unprecedented scale to the most desirable online audiences locally and globally. Mode Media is the industry leader in helping brands deliver deeply engaging campaigns to consumers across digital mediums, with more than 80 percent of all ads served through GlamAdapt being rich media ads.
GlamEnable for Publishers
To improve the experience for consumers, and therefore create better advertising and engagement opportunities for publishers, Mode Media has launched GlamEnable, a new automated platform that allows content publishers to create optimized versions of their websites for any HTML 5 compatible Web browser (iOS, Android, WebOS, WinMo, and others) as well as native applications for iOS and Android mobile operating systems.
Mode Media sites (Glam.com, Bliss.com and Brash.com), as well as 75 of the company’s leading publishing partners including Bag Snob, SheFinds, and The Young Black and Fabulous, have used GlamEnable to create optimized websites for mobile, resulting in higher levels of consumer engagement and new revenue opportunities. Additionally, GlamEnable is creating a mobile-friendly market of engaged consumers for digital brand advertisers who want to target ads to the specific audiences that Glam caters to: women, moms, fashion, beauty, health & wellness, and lifestyle readers.
“Many people today are using smartphones and iPads, and our readers have been asking us to make our content more readily available for mobile devices and applications,” said Michelle Madhok, Founder and CEO of SHEfinds.com. “With Mode Media’s help, we’re now able to deliver the content that our readers love in more-user friendly ways, whether they are at home or on the go.”
For more information about the GlamMobile and GlamEnable platforms, visit corp.mode.com.
About Mode Media
Mode Media is the pioneer of vertical media that connects the world’s top brand advertisers with targeted vertical audiences online. Glam invented the first commercial Blog Network in 2005 to harness the power of Social Media for brands. Since then, it has grown to a reach of 94 million unique monthly visitors in the U.S. and more than 200 million globally, and is #1 for Women and #8 in Top 100 US Web Properties. Mode Media has more than 2,500 publishers organized across multiple vertical categories online including: Glam.com for Women, Glam Entertainment for Adults, Brash.com for Men and Bliss.com for health and wellness seekers.
Mode Media has headquarters in Silicon Valley, New York, and London, with offices in Brisbane in California, New York, Chicago, Los Angeles, London, Munich, Hamburg, Berlin, Düsseldorf, Tokyo, Pune, Mumbai and Paris.