Bliss.com is the Company’s First Vertical Built on Glam 2.0 Platform: Includes BlissCreate, a Tool for Content Creation & Serving; and Bliss Connect, a Social Network for Authors, Journalists and Bloggers
Silicon Valley, CA and New York, NY— July 14, 2011—Mode Media Corporation. (corp.mode.com), the number one vertical media company with the largest online global reach for women, today launched its third branded vertical—Bliss.com and the Bliss Community by Glam, the first socially-driven, editorially curated health and wellness media property focused on helping people live happier, healthier lives. The new vertical channel and social community features a mix of established health and wellness lifestyle websites, as well as content from aspiring authors, journalists and bloggers.
Health and wellness is one of the fastest growing markets on the web, and a multibillion-dollar industry for consumer goods companies hoping to market products that promote a healthy lifestyle. In fact, according to the Interactive Advertising Bureau, health and wellness advertisers spent more than $2.6 billion in online marketing last year and this number is growing 10 percent year over year. At the same time, demand for health and wellness-related content has continued to increase during the past several years. According to a Pew Internet & American Life survey from 2010, eight in every ten Internet users have looked online for health information, and the number of Americans who get exercise and fitness information online has grown by 88 percent since 2002.
“We have repeatedly proved that the best way to help brand advertisers reach specific audiences online is to curate high-quality content based on the topics that interest consumers the most in areas on the web where they are already going to for information and entertainment,” said Samir Arora, Chairman and CEO of Mode Media. “The future of media is social, and Glam is focused on aggressively expanding our vertical media approach to new popular online categories, so that brands can effectively engage with the audiences they need to reach in trusted digital content and social networks.”
Mode Media’s Bliss.com will serve as a platform where passionate men and women can share, connect and educate to make positive change in their own lives. Bliss.com channels include Health (Diet & Nutrition, Fitness & Exercise and Condition & Care), Wellness (Mind, Body, Spirit; Health Planet and Empowerment) and Family & Moms (Pregnancy, Parenting and Moms & Communities).
“Traditional health and wellness websites have primarily focused on medical condition-related topics, while Bliss.com is focused on reaching a wider set of audiences with greater frequency by talking about everyday topics such as diet and nutrition, empowerment, alternative healing, green living and philanthropy,” explained Ryan Stern, Vice President of Community for Mode Media. “Through Bliss.com, we will help marketers reach the growing audience of wellness seekers online, while also enabling people to connect with each other and find the information they need to recharge their minds and bodies.”
Bliss.com has signed content agreements with more than 100 publishing partners, focusing on a range of aspirational and inspirational healthy living topics, from green and sustainable practices to fitness, nutritious foods, alternative therapies and mental health. Estimated reach for the new vertical–whose publishers currently include the likes of 101Cookbooks, ecofabulous, EmpowHer, MyFitnessPal, and YourTango–is approximately 11 million unique visitors per month.Glam 2.0 Content ModelWith the launch of Bliss.com, Mode Media is also unveiling a new content model, Glam 2.0, which is powered by two recently developed services: GlamCreate, a content-management and showcasing platform; and GlamConnect, the first social networking platform for professional authors, bloggers and journalists. These new platforms provide the ultimate toolbox for professional authors to create and broadcast authentic content across multiple social streams all in one place. GlamCreate and GlamConnect are initially available in beta for Bliss.com and the Bliss Community, and will be available for additional content verticals in the coming months.
BlissConnect is launching with more than 300 new authors, journalists and bloggers, creating the largest curated vertical social network of quality content creators on one platform in Health & Wellness today.
For information regarding Mode Media’s Bliss.com and Bliss Community, visit: www.bliss.com.
About Mode Media
Mode Media is the pioneer of vertical media that connects the world’s top brand advertisers with targeted vertical audiences online. Glam invented the first commercial Blog Network in 2005 to harness the power of Social Media for brands. Since then, it has grown to a reach of 94 million unique monthly visitors in the U.S. and more than 200 million globally, and is #1 for Women and #8 in Top 100 US Web Properties. Mode Media has more than 2,500 publishers organized across multiple vertical categories online including: Glam.com for Women, Glam Entertainment for Adults, Brash.com for Men and Bliss.com for health and wellness seekers.
Mode Media has headquarters in Silicon Valley, New York, and London, with offices in Brisbane in California, New York, Chicago, Los Angeles, London, Munich, Hamburg, Berlin, Düsseldorf, Tokyo, Pune, Mumbai and Paris.