Yuki Yamamura, Japanese Internet Pioneer and Former CEO of DoubleClick Japan and Excite Japan Launches Glam Subsidiary
Tokyo, Japan, Silicon Valley, California and New York, New York—November 25, 2008—Mode Media Corporation. (corp.mode.com), pioneer of vertical content networks and recently ranked comScore Media Metrix Top 10 Web property, today announced the launch of Mode Media Japan KK (www.glam.jp). Glam Japan launches with leading magazine partners and more than 20 local Web publishers, blogs and sites including CanCan, Nikkei Woman and Cafeglobe. Global luxury, beauty and consumer packaged good brands headlining as launch advertisers for Glam Japan include: MAYBELLINE NEW YORK (NIHON L’OREAL K.K.); FENDI JAPAN; MHD Diageo Moet Hennessy K.K. and ANA.
With its influential publisher and content network, Mode Media Japan is positioned to be a key partner for brand display advertisers in the region. Mode Media’s global expansion follows the continued demand by advertisers for global premium content from vertical content networks like Mode Media. Glam launched its UK and German operations in June and July of 2008, respectively.
Glam Japan will include original editorial as well as content curated from the Glam Publisher Network including Japanese magazine publishers and sites. Glam Japan and its network of 20+ publishers at launch are focused on core Style (Fashion, Beauty, Luxury and Shopping) and will expand into Entertainment, Living, Luxury, Family and Health & Wellness in early 2009. A complete list can be found at www.glam.jp.
“Mode Media is compelling for Japanese consumers and brand advertisers alike,” said Yukihiro Yamamura, CEO of Glam Japan and VP of Mode Media. “For women who love the latest fashion, beauty, lifestyle and entertainment, Mode Media connects them directly to publishers—large and small—who are passionate about their areas of interest. For advertisers, Glam offers a better way to engage with passionate audiences and we look forward to replicating Glam’s successful media model here in Japan.”
“Japan is one of the most sophisticated consumer markets in the world,” said Samir Arora, chairman and CEO, Mode Media. “We are thrilled to launch Mode Media Japan today. Under the leadership of Yukihiro Yamamura, Glam is committed to leveraging premium content from our local network publishers to help brand advertisers reach a focused women audience in Japan.”
Since its launch four years ago, Mode Media’s mission has remained unchanged: to bring brand advertisers to passionate audiences visiting the Web’s professional mid and long-tail publishers and content creators. For brand advertisers in Japan, Mode Media offers its unique targeting technology platform, Glam Evolution™, enabling vertical targeting of women by audience, content, primetime and placement, and providing brand engagement and hyper targeting to maximize results.
Glam Japan is headed by Yukihiro Yamamura, who joined the company as CEO of its newly formed subsidiary Mode Media Japan KK, and as a Vice President of Mode Media Corporation., earlier this fall. Yamamura joined Glam from DoubleClick Japan where he was CEO and most recently from Excite Japan, where he was CEO since 1999. An Internet pioneer in Japan, Yamamura spent his career focused on the display brand advertising market and launched one of the leading portals and women’s destination sites in Japan. As the CEO of DoubleClick Japan, he was responsible for setting up the first Internet advertising media network service in Japan. Later at Excite, Yamamura launched the company in 2002 as subsidiary of Itochu Corporation and managed it since then as a separate, publicly listed entity.
About Mode Media
In pioneering a powerful new publishing model, Vertical Content Networks, the founders of Mode Media created a new media model that brings brand advertisers to targeted vertical audiences online. With more than 700 sites, Mode Media comprises Glam.com, a carefully curated network of popular and influential lifestyle women’s websites, blogs and magazines, and Brash.com, the newly launched network catering exclusively to men. Mode Media’s reach is deep and far-reaching; it is number one in reach for women and a comScore Top 10 Web property, with a total reach of 56 million unique monthly visitors in the U.S. and 97 million uniques globally, and is also a Top 10 Display Ad Publisher. Mode Media is backed by Hubert Burda Media, GLG Partners, Accel Partners, DAG Ventures, Draper Fisher Jurvetson, Walden Venture Capital and Information Capital. The company is headquartered in New York City, New York and Silicon Valley, California, with international offices in London, Munich, Berlin and Tokyo.