Glam Acquires Codex Media to Accelerate Market Launch
Berlin, Germany, Brisbane, California and New York, New York—July 17, 2008—corp.mode.com, pioneer of vertical content networks, today launched Mode Media in Germany (http://de.glam.com) as a joint venture with Glam strategic investor Burda Cross Media, a strategic business unit of Hubert Burda Media led by board member Christiane zu Salm. Glam also announced that it is acquiring key assets, technology and employees from Munich-based Codex Media to accelerate its launch in Germany. Mode Media connects advertisers with a global publisher network of more than 500 fashion, living and entertainment Web sites and is number one in reach for women online, with more 77 million unique users worldwide and 1 million unique users in Germany (comScore May 2008).
“Germany is one of the most advanced advertising markets in the world,” said Samir Arora, chairman and CEO, Mode Media. We are thrilled to launch Mode Media Germany today at Berlin Fashion Week together with our strategic partner Hubert Burda Media. Glam is committed to leveraging premium content from our network publishers to help German brand advertisers reach the focused women audience.”
Burda Cross Media’s joint venture with Mode Media underscores both companies focus on the digital media landscape and opportunities. “Burda’s stake in Mode Media Germany reinforces our commitment to digital media and the dynamic of Glam’s vertical network model,” said Dr. Marcel Reichart, Managing Director of Burda Research & Development. “The partnership also allows Burda to expand its leading position in the fast-growing online market for women and lifestyle.”
Burda has a leading position in Germany for the People & Style market with an online market reach in the German market of 66 million page impressions and a market share of 35 percent (source: IVW, May 2008).
Mode Media’s integration of Codex Media GmbH and its community of premium publisher and digital marketing expertise furthers strengthens Glam’s position for German marketers. Codex founder Katja Dalhöfer will serve as director of sales for Mode Media GmbH. Ralf Hirt, Vice President of International for Mode Media and formerly a senior executive at DoubleClick will serve as Managing Director of Mode Media GmbH.
Dalhöfer comments on the market opportunity for Glam saying, “Codex has built a reputation for understanding digital marketing. By combining our capabilities with Mode Media’s publisher network and vast audience reach, we will deliver an unmatched offering to the German market.”
Glam unveiled http://de.glam.com today as counterpart to flagship site Glam.com. Julia Knolle, founder of the much acclaimed fashion blog LesMads.de, co-developed by Burda Research & Development, joins as editor for Glam’s German editorial team at de.glam.com. The site will feature original stories, photos and videos as well as content from German publishers including LesMads.de, Burdastyle.com, Luxusbabe.de and others. Today, Mode Media’s vertical content network is composed of five channels, including: Living; Fashion & Beauty; Entertainment, Health & Wellness and Family.
Mode Media global expansion follows the demand by advertisers for premium content from vertical content networks like Mode Media. Glam launched its UK operations in June 2008 and was at launch already number one in reach for women online in the UK.
About Mode Media
Mode Media is the fastest growing Top 20 Media Company in the U.S. With a total reach of 42 million unique monthly visitors in the U.S. (comScore Media Metrix) and 77 million global uniques, Mode Media provides a compelling mix of fresh, original content created in-house, on its owned & operated web sites and the carefully curated Glam Publishing Network of more than 500 popular and influential lifestyle Web sites, blogs and magazines. For premium national brand advertisers, Mode Media offers an unprecedented array of reach and targeting that are singularly attractive to both upscale and aspirational consumers. Mode Media is backed by Hubert Burda Media, GLG Partners, Accel Partners, DAG Ventures, Draper Fisher Jurvetson, Walden Venture Capital and Information Capital. Mode Media is based in New York City and Brisbane, California.