GlamTV Brings Premium Video with Ads from Broadcast Networks, Top Internet Video Providers, and Indie Video Producers to Glam Network Publishers
BRISBANE, CA and NEW YORK, NY—May 29, 2008—Mode Media Corporation., (corp.mode.com), the pioneer of vertical content networks and number one in reach for women online with 35 million uniques in the U.S., today announced the launch of the GlamTV Platform, a video distribution and advertising platform for Glam’s network of 500+ premium web sites and blogs. The GlamTV Platform is a flagship service that allows Glam to package its content with ads for hyper-targeted audiences using Mode Media’s Digital-Primetime™ technology. Media companies offering their content at the launch of GlamTV include the web’s top destination for entertainment and celebrity news, E! Online, including “E! News Now” breaking news video updates, Sony BMG’s “Myplay.com,” CelebTV, Lifetime Networks, TV Guide Broadband and Turner Broadcasting New Products Group’s TheFrisky.com.
GlamTV offers brand advertisers an effective, one-stop partner for delivering video brand ads on the Web to a highly targeted network of focused sites. Agencies can create brand engagement using overlays, tightly packaged adjacent ad spots, co-roll, mid- or pre-roll, sponsorships, advertorials, and even full page GlamTV Big Screen takeovers. To ensure hyper-targeting, Mode Media is launching its proprietary Glam Evolution for Video ad server, which offers agencies and brands trustable services targeted by primetime, placement, audience, content, categories, behavior and brand engagement. The GlamTV platform solves challenges for its publishers seeking high-quality and rights-managed content tightly coupled with brand advertising from top tier media companies. This enables Mode Media network publishers to access content that is costly to produce and offers them a new source of revenue through high-CPM sponsorships, display, video ads and advertorials. Publishers can create custom TV channels, video sections, personal playlists, and embed video players—creating valuable new brand display and video ad inventory that media partners and Glam can sell. For media companies, GlamTV increases their reach into highly coveted audiences through Mode Media’s vertical network of trusted and influential publishers, while controlling distribution and reach based on their needs or distribution rights. GlamTV presents a range of options for media companies—bundling content with advertising, offering new advertising formats and advertorials, or using Glam brand and video ads. GlamTV is focused on quality—simplifying the large amount of video available for consumers on the Web to the top hits, and narrowed by vertical and publisher channel. “With the launch of GlamTV, we continue to execute on our vision of extending our distributed vertical content network by providing video content and monetization opportunities to publishers and offering media companies a new way to distribute their content to Mode Media’s Network of over 64 million uniques,” said Samir Arora, chairman and CEO of Mode Media. “GlamTV was one of the early dreams of the Glam founding team in its very first business plan, and I am excited to see it grow from seed to idea to a powerful platform and valuable service.”
Mode Media’s publishers can access premium Indie video content such as: interviews with real-life fashionistas from BeautifulStranger.com; the best in fitness content from ExerciseTV.tv; cutting-edge entertainment reporting for the urban audience from Kevin Frazier’s HipHollywood.com; expert advice and green-living tips from Howdini.com; social video content and interviews from MOLI.com; premium short-form episodic comedy, original scripted series, and musical performances from Safran Digital Group; lifestyle videos from UK-based Simply Media; smart videos about relationships from TangoMag; video horoscopes from Tarot.com; vintage fashion footage from VIDCAT.com; useful infotainment from VideoJug.com; and international fashion and travel content from WatchMojo.com. Premium videos at launch are available in Fashion, Beauty, Shopping, Celebrities, Entertainment, Living, Health and Wellness Channels. Through Glam Video’s partnership with Ooyala, a video platform company, publishers will be able to leverage curated videos from Ooyala (www.ooyala.com). In addition, Mode Media has partnered with Brightcove to enable customers of the Brightcove Internet TV platform to distribute video content through Glam’s network of 500+ publishers and highly targeted audience. Mode Media’s Digital-Primetime™ technology will support the serving of highly targeted ads either from Glam’s advertising partners or the publisher’s advertising partners.
“GlamTV’s distribution model to Glam’s publisher network of focused sites is the ideal platform for our television-quality videos and up-to-the-minute entertainment news,” said Dana Golden, General Manager of CelebTV.com. “Glam is the leader in style and entertainment content, and the recognized number one web property for women. As our group of syndication partners continues to expand, GlamTV will be integral in helping to reach our core audience of women who value the original celebrity news, fashion, and entertainment content that only CelebTV.com can provide.”
“I am absolutely thrilled with the interactive benefits of premium video content for my site,” said Allison Shain, publisher of thebeautyshop.com. “With so many years in television advertising, I understand the benefits of sound and motion along with the visual—it has a much greater impact than just print for my readers and there’s additional revenue opportunity for my business. GlamTV is a win, win situation all around for my business and for my readers.”
Mode Media will selectively offer the GlamTV Platform as a service to other high quality and targeted vertical network publishers not in the Glam Publisher Network—opening up Mode Media’s highly regarded publisher media services for the first time to independent publishers targeting women. Glam is also launching GlamTV Open API (GTV-API) code and examples in Q3 on the web site developer.glam.com, in addition to select applications that run on the GlamTV Platform such as Video Search, Filter Tools, Social Comments and Ratings for Publishers and their audiences.The Glam Publisher Network was formed in November 2005 with 12 initial charter members and has grown over 4,000% to more than 500 web sites and blogs today—making Glam the largest distributed vertical content network and category leader in women today—with more than twice the reach of the former leader iVillage/NBC. Glam facilitates the creation, launch and building of businesses for its hundreds of publishers by allowing them to focus on creating original content and engaging their audiences while Mode Media provides an ”ecosystem” to increase revenue by leveraging the publishers’ digital content for advertisers worldwide. Mode Media’s content network continues to experience significant growth both in traffic to Glam-owned-and-operated properties and via the reach of its publisher network of lifestyle websites and blogs. In April, Glam grew to over 500 web sites and blogs in its publisher network, with a reach of 35 million uniques in the US–Media Metrix Top 16 Web Property and 64 million worldwide as reported by comScore. Mode Media’s highly select network of publishers receives benefits from garnering premium advertising rates, brand awareness and visibility. Mode Media offers superior brand engagement and targeting opportunities through display and video advertising, content syndication, advertorials, search and other application services.
About Mode Media
Mode Media pioneered the vertical content network model and is the fastest growing Top 20 Media Company in the US. With a total reach of 35 million unique monthly visitors in the US and 64 million global uniques (comScore Media Metrix), Mode Media provides a compelling mix of fresh, original content created in-house on its owned & operated web sites and the carefully curated Glam Publishing Network of more than 500 popular and influential lifestyle Web sites, blogs and magazines. For premium national brand advertisers, Mode Media offers an unprecedented array of reach and targeting that are singularly attractive to both upscale and aspirational consumers. Mode Media is backed by Hubert Burda Media, GLG Partners, Accel Partners, DAG Ventures, Draper Fisher Jurvetson, Walden Venture Capital and Information Capital. Mode Media is based in New York City and Brisbane, California.