GlamSplash Enables Brands to Create Strategic, Cross-medium Digital Campaigns that Deliver Captivating Emotional Experiences to Passionate Consumers across Web, Smartphones, Tablets and Video
Premium and Luxury Brands running GlamSplash Include Timberland, and Major Auto, CPG and Retail Brands
San Francisco, CA and New York, NY— November 18, 2011—Mode Media Corporation. (corp.mode.com), the number one vertical social media company with the largest online global reach in lifestyle, today announced the launch of GlamSplash, a premium advertising platform that allows brand advertisers to deliver the effectiveness of the ‘30-second’ TV spot across consumers’ digital lifestyles. Examples of advertisers running GlamSplash campaigns include premium brands such as Timberland, as well as major auto, CPG and retail brands.
GlamSplash is the result of seven years of experience and innovation in understanding the social digital consumer, and by recognizing that a new format that can run across all digital mediums and requires time engagement as a metric was necessary, Mode Media is helping brands to unleash new forms of creativity to tell interactive stories.
Integrated, Immersive, Social Brand Campaigns
In today’s digital world, brands are looking for simple and effective solutions that allow them to engage with consumers in more meaningful ways, whether it is reading the latest design tips on their desktop, watching a video on their iPad or finding tips for where to eat on their smartphones. GlamSplash is the first platform that enables brands to run deeply integrated, super-premium advertising campaigns across desktop, mobile, tablets and video.
“With consumer time increasingly moving to digital and social—brands want to consistently deliver emotionally engaging and socially amplified ads to passionate audiences on any device at any time,” said Samir Arora, Mode Media Chairman and CEO. “GlamSplash is the first integrated, cross-medium digital ad platform offering the effectiveness of 30-second TV spots by providing a rich media and video canvas with enough time engagement to get meaningful audience attention that leads to deep emotional brand impact across Mode Media’s massive reach of 200 Million users a month.”
GlamSplash advertising units drive significantly greater levels of engagement through an immersive canvas of compelling content that includes high definition media, featured videos, and quality editorial created by brands and Mode Media’s social content creators, which can be amplified and shared by consumers through popular social streams. Brands can utilize the same creative and content across desktop and mobile platforms, creating a consistent look and feel for each specific brand. Additionally, GlamSplash units are delivered in environments that are contextually relevant, leading to increased levels of interaction.
According to a recent study, more than 60% of TV viewers also look at their mobile phones while watching TV, 33% have their laptops open, and iPad owners spend more time in front of TVs than any other activity.* With these changes in media consumption, brands need a strategic way to effectively use multiple mediums to deliver and support their brand campaigns. GlamSplash provides a one-stop solution for brands for all digital mediums, making it simple to effectively deliver and measure results.
GlamSplash Campaigns for the Holidays
With the Holiday rush quickly approaching, retail brands such as Timberland are running integrated campaigns on GlamSplash. In the case of Timberland, the company is running rich media campaigns, and also utilizing Mode Media’s influencers and publishers to create authentic content based on their experiences with its high-quality footwear products, and then including the content in the ad unit to create a total brand experience. The GlamSplash ad unit not only includes images of the footwear and specific product messages, but also links back to the sponsored editorial content in a way that encourages interaction and sharing. “We wanted to develop a program that leveraged Mode Media’s influencers to produce meaningful editorial content which, combined with our rich product imagery, would stand out and grab people’s attention during this busy shopping season,” said Brian McGovern at Timberland. “We viewed GlamSplash as a great way to reach consumers across all digital touch points.” Rich-Media, Video and Social
Powering GlamSplash are new technology engines built internally by GlamMedia:
GlamVideo—an in-stream, in-display and in-mobile video ad targeting and delivery platform
GlamSplash Time-Based RichMedia—the technology that allows time based rich media creatives
GlamSplash Social Brand Engine—provides social amplification and sharing
With the addition of GlamVideo, Glam has become the first media company to offer all media types through one ad platform:
Premium display through GlamAdapt
Mobile and tablets with GlamMobile
Time-based rich media with GlamSplash
Video with GlamVideo
Together, these platforms deliver the same targeting, packaging, delivery and insight across all digital media types, making it simple to run digital campaigns with measured metrics.
Super-Premium Ads at Scale
GlamSplash is built on the GlamAdapt architecture, the company’s premium ad-serving platform that enables brand engagement for rich media campaigns across Mode Media’s vertical communities, mediums and devices. GlamAdapt powers more than 4,000 digital content creators worldwide, allowing brands to deliver customizable, super-premium ads at unprecedented scale to the most desirable online audiences locally and globally. Mode Media is the industry leader in helping brands to deliver deeply engaging campaigns to consumers across digital mediums, with more than 80 percent of all ads served being rich media ads. For more information regarding GlamSplash visit corp.mode.com.
About Mode Media Ad Platforms
GlamSplash continues the rapid technology innovation that is deep in Mode Media’s Silicon Valley DNA. In 2005, Glam launched the first ad platform that packaged print magazine quality ads with professional content using large, beautiful 300×600 and half-page ads from luxury brands such as Chanel, Gucci and Neiman Marcus. In 2008, Glam launched GlamEvolution, which brought primetime above-the-fold placement and vertical hyper-targeting. In 2010, Glam launched GlamAdapt, the first brand advertising premium display platform and in 2011 GlamMobile for smartphones and tablets. Unlike portals and other media companies, Glam has only focused on premium with no Search, Remnant, Text, Coupons or Offers.About Mode MediaMode Media is the pioneer of vertical media that connects the world’s top brand advertisers with targeted vertical audiences online. Glam invented the first commercial blog network in 2005 to harness the power of Social Media for brands. Since then, it has grown to a reach more than 200 million unique visitors globally, and is #1 for lifestyle, #1 for women and is a Top 10 US Web Property. Mode Media has more than 4,000 premium content creators organized across multiple vertical categories online including: Glam.com for Women, Glam Entertainment for Adults, Brash.com for Men and Bliss.com for health and wellness seekers. In September of 2011, Mode Media announced that it is acquiring Ning (www.ning.com), the world’s largest custom platform for social communities and networks. Ning has more than 100 million registered user social profiles and reaches more than 60 million monthly unique visitors. Mode Media has headquarters in Silicon Valley, New York, and London, with offices in Brisbane in California, New York, Chicago, Los Angeles, Toronto, London, Munich, Hamburg, Berlin, Düsseldorf, Paris, Tokyo, Seoul, Pune and Mumbai. Mode Media’s investors include Information Capital, Accel, DFJ, Walden Ventures, Hubert Burda Media, GLG, and Aeris. *Recent study conducted by IPG Media Labs