Tokyo, Japan; Silicon Valley, CA and New York, NY—September 12, 2009—Mode Media Corporation. (corp.mode.com), the pioneer of vertical networks, today announced the launch of GlamMobile, a mobile brand ads and content platform. GlamMobile launched in Japan, and will be followed by additional markets in Europe and the U.S. Japanese mobile audiences can now visit http://mobile.glam.jp on their cell phones to access Mode Media mobile content in three channels: fashion, beauty and accessories with additional channels rolling out later this year.
“Japan is an extremely advanced mobile market—where the Internet is accessed more frequently from mobile phones than PC’s and laptops” said Samir Arora, chairman and CEO, Mode Media. “We created Mode Media Labs Japan to lead our global R&D efforts to help bring branded ads with rich content to mobile devices worldwide.”
The advertising partners for the launch GlamMobile in Japan include Maybelline New York from Loréal, Diesel and Unilever. Mobile partner sites include Shogakukan and Shueisha, and publishers in the Glam Japan publisher network.
GlamMobile brings together a total solution for brands that want to reach their audience via mobile devices:
GlamMobile Brand Ad Server
The GlamMobile Ad Server is a new rich-media brand ad platform built by Mode Media Labs Japan that delivers rich media and display ads on mobile phones. The Mobile ad server uses GlamAdapt for targeting allowing advertisers through their agencies to automatically use DART/DoubleClick for campaigns that are delivered through the new GlamMobile Ad Server.
GlamMobile Ad Server first identifies the Telco Mobile Network, then the phone device resolution and rich media and/or Flash availability, nd then uses GlamAdapt targeting to determine the context, audience, time, placement and engagement targeting and then delivers the mobile ad. This delivers the first contextually targeted brand ads on most mobile devices.
GlamMobile Content Platform for Publishers
Mode Media is working with select publishers to enable their web sites and blogs to be available from mobile devices using the GlamMobile Content platform. This provides additional reach and revenue for publishers.
Mode Media Mobile Owned & Operated Mobile Sites & Applications
Glam is also launching mobile sites for its owned & operated sites, with the launch of http://mobile.glam.jp as the first mobile web site designed for cell phones.
Mode Media Labs in Japan will continue to build the service for Japan and lead the launch efforts globally.
Mode Media is the pioneer and global leader of Vertical Content Networks, a revolutionary new media model that brings brand advertisers to targeted vertical audiences online on a large content network with massive reach. The company recently launched Tinker.com, a brand-enabled real-time Web aggregator. With 1,200 publishers
Glam is number one in lifestyle category across markets including Japan, UK, Canada and Canada.
About Mode Media
With a reach of 54 million unique monthly visitors in the US and 110 million uniques globally Mode Media is a comScore Top 11 Web property and a Top 10 AdWeek Display Ad Publisher. Mode Media is backed by Accel Partners, DAG Ventures, Draper Fisher Jurvetson, Hubetr Burda Media, Information Capital, GLG Partners, Mizuho Bank, and Walden Venture. Glam is headquartered in New York City, New York and Silicon Valley, California, with offices in Chicago, Dallas, and Los Angeles, and internationally in London, Munich, Berlin and Tokyo.