Silicon Valley, California and New York, New York—April 7, 2010—Mode Media Corporation. (corp.mode.com), the number one vertical media company for women online, today announced the launch of the GlamMobile Publisher Platform for iPad & Mobile Devices, allowing advertisers the ability to reach the largest audience of women online, now on mobile devices. Already the leading mobile advertising network in Japan, Glam is now offering its mobile solutions for publishers and advertisers globally, helping Glam’s 1,500 publishers to optimize their sites for the mobile web and offering advertisers cross-platform reach for campaigns.
“Mobile devices are the fastest growing way that people are engaging with content on the Internet. As the leader in Vertical Media, Glam continues to pioneer technology that allows advertisers and publishers to engage users across the digital lifestyle,” said Samir Arora, chairman and CEO of Mode Media. “Across Glam’s 1,500 publisher properties, we are already seeing mobile traffic double quarter-over-quarter.”
For advertisers, Glam is offering multi-device engagement, replicating its vertical media model—reaching passionate, niche audiences at the same scale as portals—as well as high levels of engagement across platforms, including engagement on the iPad without the use of Flash or Shockwave. For publishers, Glam is helping provide additional ways to connect with audiences wherever they go, and thereby creating additional revenue opportunities through the GlamMobile Publisher Platform.
The Glam Vertical Network has more than 500,000 articles and posts, more than 100,000 videos and upwards of 20 million micro-blog posts today. GlamMobile will help publishers bring this valuable and “high-glossy” content to iPad and mobile devices, both through mobile-enabled properties and upcoming launches of iPad and iPhone apps.
Womensforum.com is an example of a Mode Media publisher that has already begun publishing for mobile devices through GlamMobile. Other publishers signed on at launch include Hollywire, Temptalia, and TheYBF, among others.
“Womensforum’s audience is made up of a community of millions of women who are constantly on-the-go,” said Jodi Beck, Co-Founder and Editor-in-Chief at Womensforum.com. “It’s so valuable to have a partner like Glam to help us give our audience access to the site, in a format that is optimized for mobile devices and the iPad, and to help us increase our revenue by offering advertisers cross-platform channels to engage with them.”
“Advertisers are looking for partners who can offer comprehensive targeting across the digital lifestyle, and when they can showcase their brand through multiple touch points with consumers across devices in one place, especially with a trusted partner like Glam, they are thrilled,” said Jack Rotolo, President and GM, North America, at Mode Media.
“GlamMobile has been a great success in Japan,” said Bud Uesu, CTO of Glam International. “The ability to offer brand ads that are not just text links, integrated and cross platform is very important to advertisers.”
GlamMobile Publisher Platform
- Mobile Sites – A platform to create and convert content designed for iPad, smartphones and other devices
- Mobile Apps – Enabling application development for publishers across devices
GlamMobile iPad Ad Platform
Based on its success in Japan, Glam is introducing GlamMobile for the first time in the US today.
- GlamMobile Display Ads – Display ads optimized for mobile devices
- GlamMobile Brand Engagement Ad Solutions – Non-Shockwave Ads designed for interactivity, touch and engagement across mobile devices
- GlamMobile Social Ads – Based on Tinker, Location aware ads designed to target social conversations on Twitter, Facebook and Live News
About Mode Media
Mode Media is the pioneer of vertical media that connects the world’s top brand advertisers with targeted vertical audiences online. With a reach of 78 million unique monthly visitors in the US and 164 million uniques globally, Mode Media is #1 comScore Community web property targeting Women, the #8 publisher in online display media and a Top 10 Adweek Display Ad Publisher. This year, Mode Media was ranked in the Fast Company Magazine’s Top 50 Most Innovative Companies and #1 in the media category as the world’s most innovative media company. Mode Media has more than 1,500 publishers organized in vertical networks: Glam.com for Women, Brash.com for Men and Tinker.com for real-time Social Media. Mode Media is backed by Accel Partners, Aeris Capital, DAG Ventures, Draper Fisher Jurvetson, Hubert Burda Media, Information Capital, GLG Partners, Mizuho Bank and Walden Venture. Mode Media is headquartered in New York City, New York and Silicon Valley, California, with offices in Chicago, Dallas, and Los Angeles, and internationally in London, Munich, Hamburg, Berlin, Tokyo and Paris.