1st Dibs, Apartment Therapy, Dwell, Low Impact Living and OpenTable.com Among Premium Web sites Joining the Mode Media Publisher Network —Crystal Light & LG Launch Sponsors for GlamLiving
Glam Enters comScore Media Metrix Top 20 Web Properties List
BRISBANE, Calif. and NEW YORK—March 10, 2008—Mode Media (corp.mode.com), number one in reach for women online with 29 million uniques in the U.S., today announced the launch of GlamLiving, a new vertical for home, design, food and travel that provides brand advertisers, including Crystal Lightâ and LG, with access to passion-groups of women who live as stylishly as they look. Over 25 new Web sites, magazine sites and blogs, including 1st Dibs, 101Cookbooks, Apartment Therapy, BedandBreakfast.com, danispies.com, Cookthink, EcoFabulous, HostessWithTheMostess, Low Impact Living and The Food Channel, have joined the Glam Publisher Network of 450+ sites where Glam will exclusively represent their premium ad inventory. Dwell magazine and OpenTable.com also join today as partners on the GlamLiving channel on Glam.com and will be followed closely by other media brands.
With over 3.6 million uniques at launch, GlamLiving has more than twice the reach of Martha Stewart’s recently announced vertical network Martha’s Circle. According to comScore Media Metrix, Mode Media (in total) reaches 29 million uniques in the U.S. and 44 million uniques globally. The GlamLiving channel on Glam.com, meshes premium traditional media content, quality indie publisher and curated content from Living sites within the Glam network. Mode Media’s distributed media network now features six separate channels: Style, Fashion, Beauty and Shopping, Living, Entertainment and Wellness. Each channel offers a distinctive blend of original editorial, syndicated and media partner content created by trendsetting insiders and experts.
“101Cookbooks is excited to be part of Mode Media’s network alongside other high-quality, like-minded sites,” said Heidi Swanson, creator of 101Cookbooks. “Being aligned with premium publishers enables us to go out to advertisers as a unique, respected, and broad-reaching force.”
“The premium Living sites and sought-after publishers in our network offer brand advertisers both incomparable reach and the right environment,” said Joe Lagani, VP and GM of GlamLiving, and former publisher for House & Garden. “Glam’s distributed media network and GlamLiving channel enable brands to reach one of the largest premium Living audiences on the Web.”
As Mode Media’s largest initiative to date outside of the Style, GlamLiving brings together fresh and relevant food, design, entertaining, and travel content. Erika Lenkert, editorial director and curator for GlamLiving, has written and edited extensively for publications including: In Style; Travel & Leisure; Every Day with Rachael Ray, Food & Wine, Los Angeles Magazine and Frommer’s. Lenkert’s latest book, The Real Deal Guide to Pregnancy, has just been published. In addition to hiring Joe Lagani from Conde Nast to run GlamLiving, Glam also recently hired Alison Kennedy from Scripps Networks to run GlamLiving advertising sales.
The GlamLiving channel is part of Mode Media’s distributed media network— connecting branded display advertisers with the online audiences of 450+ sites in the Glam Publisher Network. Mode Media provides media services—display and video advertising, content syndication, advertorials, search and other application services—to its premium network of publishers and via managed vertical networks for traditional media magazines and companies including Lifetime Television. Glam’s network has helped hundreds of publishers build their businesses by helping them focus on what they love doing the most—creating original content and services for their audiences—while Mode Media creates the “ecosystem” that helps support and leverage the publishers’ power for advertisers worldwide.
About Mode Media
Mode Media’s distributed media network model is in part changing the very definition of what a media company is in the 21st Century. With more than 44 million unique monthly visitors (comScore MediaMetrix) Mode Media provides a compelling mix of fresh, original content created in-house with a carefully curated Glam Publishing Network of more than 450 popular and influential lifestyle Web sites, blogs and magazines. For premium national brand advertisers, Mode Media offers an unprecedented array of targeted options that are singularly attractive to both upscale and aspirational consumers. Mode Media is backed by Hubert Burda Media, GLG Partners, Accel Partners, DAG Ventures, Draper Fisher Jurvetson, Walden Venture Capital and Information Capital. Mode Media is based in New York City and Brisbane, California.