EatingWell, EarthPledge, EcoFabulous, Natural Solutions Magazine, Lifescript and Others Join Glam Wellness Channel; SOYJOY® is Launch Sponsor
SILICON VALLEY, Calif. and NEW YORK—July 28, 2008—Mode Media Corporation., the pioneer of vertical content networks and number one in reach for women online, today announced the launch of Glam Wellness, a new vertical encompassing mind-body- spirit, empowerment and a healthy planet. Glam Wellness provides brand advertisers, including launch sponsor SOYJOYâ, with access to women passionate about wellness. More than 20 Web sites and publishers have joined the Wellness vertical, within the Glam Publisher Network of 640 sites, where Mode Media will represent their premium ad inventory. In addition, Natural Solutions Magazine and Earth Pledge, a nonprofit dedicated to promoting sustainable practices, both joined today as content partners on the Glam Wellness channel on Glam.com.
Launching with more than 3 million uniques, Glam Wellness is the fastest-growing premium wellness vertical network. Sites joining the Glam Publisher Network include: BeThree.com; Conscious Living TV; EcoFabulous; EatingWell; Lifescript; Low Impact Living; Spaparazzi and others. Glam Wellness is the most recent channel to launch in the Mode Media vertical content network, which brings together premium media content and 640 publishers to give advertisers a unique and diverse platform for brand engagement with their target audiences.
“Natural Solutions Magazine is excited to partner with Mode Media to inspire and inform readers (both online and in print) who care about well-being and healthy living,” said Rob Lutz, President & Group Publisher, INNOVision HEALTH MEDIA, Inc. “Glam’s Wellness channel brings together a premium community of Wellness publishers and content for consumers.”
“The premium Wellness sites and sought-after publishers in the Glam vertical content network offer brand advertisers both incomparable reach and the right environment,” said Joe Lagani, VP and GM of Glam Wellness and Glam Living. “Glam’s Wellness channel enables brands to reach a premium wellness audience on the Web and to connect with women seeking purpose, balance and healthy living.”
Glam Wellness will be overseen by Joe Lagani, former publisher of Conde Nast’s House & Garden and is run by Glam co-founder and Wellness Director Rebecca Arora. Kristen Kancler is the Assistant Wellness Editor. Mode Media’s vertical content network now features six separate channels, including: Style, Living, Entertainment, Wellness, Health & Family. Each channel offers a distinctive blend of original editorial, media partner content and curated content from the Glam Publisher Network. Glam facilitates the building of businesses for its hundreds of publishers by allowing them to focus on creating content and engaging their audiences while Mode Media’s vertical network connects branded display advertisers with the online audiences of the sites in the Glam network. Mode Media interfaces with a handpicked network of publishers and managed vertical networks to provide a host of media services such as display and video advertising, content syndication, advertorials, search and other applications.
About Mode Media
The founders of Glam had an epiphany about what it would take to bring brand advertising online –to niche and premium Web audiences. Today, Mode Media is the fastest growing Top 20 Media Company in the U.S. With a total reach of nearly 41 million unique monthly visitors in the U.S. (comScore Media Metrix) and 77 million global uniques, Mode Media provides a compelling mix of owned & operated web sites and the carefully curated Glam Publishing Network of more than 640 popular and influential lifestyle Web sites, blogs and magazines. For premium national brand advertisers, Mode Media offers an unprecedented array of reach and targeting that are singularly attractive to both upscale and aspirational consumers. Mode Media is backed by Hubert Burda Media, GLG Partners, Accel Partners, DAG Ventures, Draper Fisher Jurvetson, Walden Venture Capital and Information Capital. Mode Media is based in New York City and Brisbane, California.