New Subscribers Have the Chance to Win Chloe Handbag and $5,000
BRISBANE, Calif. and NEW YORK—July 14, 2008—Mode Media Corporation., the pioneer of vertical content networks and number one in reach for women online, today announced the launch of Glam Today, a new daily e-mail newsletter and platform. Glam Today, a part of Glam Publisher Media Services, curates and distills the more than 5,000 articles created daily by the 500+ sites in the Glam Publisher Network, which include Bag Snob, Simplyrecipes.com, Shake Your Beauty, Glam.com and others.
For brand advertisers, the laser-focus of each daily edition of Glam Today offers a high level of targeting by audience, vertical focus, and engagement using proprietary Digital Primetime™ technology in the newly created Glam Evolution eMail Ad Services Hyper Targeting system. Advertisers also benefit from the 100% Share of Voice exposure in Glam Today, as well as on any subsequent Glam content pages the consumer clicks to from the newsletter, creating a continuous flow of brand engagement online from email to Web sites.
As part of the launch, every new Glam Today subscriber is entered into a contest where one lucky and stylish reader will win a Chloe Saskia handbag and a cool $5,000. Glam Today’s on-the-pulse content focuses on a different vertical network channel each day of the week:
- Monday Fashion/Shopping
- Tuesday Beauty
- Wednesday Living
- Thursday Entertainment
- Friday Health and Wellness
“Glam Today surfaces and highlights some of the best content created daily by the professional publishers across the Glam network,” said Ryan Roslansky, VP Products, Mode Media. “Mode Media’s focus on packaging display advertising with relevant content extends is core to everything we do and extends to our premium email products like Glam Today designed for Publishers.”
Unlike broad ad networks, Mode Media is a vertical content network that goes beyond simply selling ad inventory for its publishers to providing a full range of publisher media services. Network benefits include the distribution, surfacing and promotion of content from sites in the Glam Publisher Network on Glam.com editorial pages, through content widgets across the network, and email newsletters including Glam Today. Both advertisers and publishers benefit from Mode Media’s ability to manage the curation and distribution of content and advertising for niche audiences via its ad platform and scaleable network.
Consumers can sign up for Glam Today at www.glam.com/GlamToday.
About Mode Media
Mode Media is the fastest growing Top 20 Media Company in the U.S. With a total reach of 42 million unique monthly visitors in the U.S. (comScore Media Metrix) and 77 million global uniques, Mode Media provides a compelling mix of fresh, original content created in-house, on its owned & operated web sites and the carefully curated Glam Publishing Network of more than 500 popular and influential lifestyle Web sites, blogs and magazines. For premium national brand advertisers, Mode Media offers an unprecedented array of reach and targeting that are singularly attractive to both upscale and aspirational consumers. Mode Media is backed by Hubert Burda Media, GLG Partners, Accel Partners, DAG Ventures, Draper Fisher Jurvetson, Walden Venture Capital and Information Capital. Mode Media is based in New York City and Brisbane, California.