Former President and CEO of Sheknows.com, Top-ranked Family Web Property, to Launch Family, Parenting, Moms and Kids Vertical
BRISBANE, CA and NEW YORK, NY—June 3, 2008—Mode Media (corp.mode.com), the pioneer of vertical content networks and number one in reach for women online, today announced that former Sheknows.com President and CEO Mike Meyers will join as VP & GM of Glam Family. The new family vertical launches in Q3 of 2008 and will focus on all things parenting, pregnancy and baby-related.
Glam Family is the most recent channel in the Mode Media vertical content network, which brings together premium media content and 500+independent publishers to give advertisers a unique and diverse platform for brand engagement with their target audiences. The family vertical enables Glam to create a laser focus on content that appeals to moms and families, while providing advertisers a targeted and safe environment to reach this audience.
“I am excited by Glam’s presence in the market and by its clear momentum as number one in reach for women on the Web,” said Mike Meyers. “Glam’s decision to develop a vertical dedicated to premium family content is an opportunity I know brand advertisers are seeking online.”
As president, CEO and early partner of Sheknows.com, one comScore’s top-ranked women’s and family Web properties, Meyers brings particular expertise and entrepreneurial spirit help to build and develop Glam’s own family channel. Meyers developed and managed six owned and operated sites under the Sheknows brand including: Sheknow.com; Pregnancyandbaby.com; Pointsandprizes.com, Chefmom.com: Pregnancyfashion.com and Geoparent.com. Sheknows.com was acquired by Atomic Online LLC in 2007. Prior to Sheknows.com, Meyers held various roles in consumer magazine publishing.
“The launch of Glam’s family vertical is all about focusing on topics very important to our audience: parenting, pregnancy and baby and enabling marketers to access this highly desirable environment,” said Scott Schiller, executive vice president of women’s markets for Mode Media. “We are thrilled to have Mike Meyers with his track record of building content for women – join the Mode Media team.”
Mode Media’s vertical network connects branded display advertisers with the online audiences of 500+ sites in the Glam Publisher Network. Glam’s network is six channels today including Living, Entertainment, Style, Shopping, Health & Wellness and Family. Curated from hundreds of sites in the Mode Media Publisher Network, each channel offers a distinctive blend of original editorial, syndicated and media partner content created by trendsetting insiders and experts. Mode Media interfaces with a handpicked network of publishers and managed vertical networks to provide a host of media services such as display and video advertising, content syndication, advertorials, search and other applications.
About Mode Media
Mode Media pioneered the vertical content network model and is the fastest growing Top 20 Media Company in the US. With a total reach of 35 million unique monthly visitors in the US and 64 million global uniques (comScore Media Metrix), Mode Media provides a compelling mix of fresh, original content created in-house on its owned & operated web sites and the carefully curated Glam Publishing Network of more than 500 popular and influential lifestyle Web sites, blogs and magazines. For premium national brand advertisers, Mode Media offers an unprecedented array of reach and targeting that are singularly attractive to both upscale and aspirational consumers. Mode Media is backed by Hubert Burda Media, GLG Partners, Accel Partners, DAG Ventures, Draper Fisher Jurvetson, Walden Venture Capital and Information Capital. Mode Media is based in New York City and Brisbane, California.