TheYBF.com, Shake Your Beauty, Afrobella and Others Part of Mode Media Network’s Black Life Vertical; Lexus is Launch Sponsor
Brisbane, California and New York, New York—September 11, 2008—Mode Media Corporation., the pioneer of vertical content networks, today announced the launch of Glam Black Life (blacklife.glam.com), a new vertical providing brand advertisers with access to the largest network of African American woman-focused sites. Launch advertiser Lexus will roll out its Luxuryawaits.com campaign to Black Life bloggers and publishers in October. More than 50 sites are part of Glam Black Life, where Mode Media represents their premium ad inventory as part of the larger Glam network of 640 publishers. Glam Black Life is led by former Sahara Media (HoneyMag.com) executive Tamera Reynolds, who is the Director of Glam Black Life. Asten Morgan Jr., former director of national sales at BET, will serve as Black Life’s Executive Director, National Sales.
“This new endeavor is an exciting opportunity for Lexus,” said Dave Nordstrom, Lexus Vice President of Marketing. “Mode Media has created a unique way to reach African American women online as they pursue their passions and we’re happy to align Lexus with those pursuits.”
With close to four million uniques, Glam Black Life reaches more African American women than any other network with a selection of premium and popular sites including: TheYBF.com; Shake Your Beauty; Afrobella; Brown Girl Gumbo; Stylechile; The Fashion Bomb; The Blay Report and I Like Her Style, among others. Glam Beauty Editor India-Jewel Jackson is expanding her current role, and will also oversee all Glam Black Life original editorial content on Glam.com and the curation of content from across the Glam Publisher Network.
“Young, Black and Fabulous (TheYBF.com) was started three years ago out of my passion for celebrity gossip and was the first blog of its kind to focus on black celebrity gossip and entertainment news,” said Natasha Eubanks, founder and editor of TheYBF.com. “Mode Media supported my blog then and now as TheYBF.com reigns as one of largest and most popular black celebrity blogs, Glam continues to deliver the premium advertisers and monetization that has helped make me successful.”
“A comparable network of premium African American women publishers cannot be found in one place anywhere else on the Web,” said Tamera Reynolds of Glam Black Life. “Glam Black Life enables Mode Media to bring together a unique and relevant mix of content that is generated both in-house and by its talented network of publishers that appeals to the African American female demographic, and provide advertisers with the environment to reach this highly sought-after audience.”
Glam’s vertical content network now features seven separate channels representing each vertical including: Style (Fashion, Beauty, Shopping); Living; Entertainment; Wellness; Health, Family and Black Life. Each channel offers a distinctive blend of original editorial, media partner content and curated content from the Glam Publisher Network. The company’s market-leading publisher network of 640+ sites includes Apartment Therapy, BagSnob, Dwell, EatingWell, FashionTribes, Manolo the Shoeblogger, SheFinds, Stylebakery and many others.
About Mode Media
The founders of Glam created a new media model to bring brand advertisers to niche and premium audiences online. Today, Mode Media is the fastest growing Top 20 Media Company in the U.S. with a total reach of 44 million unique monthly visitors in the U.S. and 81 million global uniques, and is also a Top 10 Display Ad Publisher (comScore Ad Metrix). Mode Media provides a compelling mix of owned & operated Web sites including Glam.com and the carefully curated Glam Publishing Network of more than 640 popular and influential lifestyle Web sites, blogs and magazines. Mode Media is backed by Hubert Burda Media, GLG Partners, Accel Partners, DAG Ventures, Draper Fisher Jurvetson, Walden Venture Capital and Information Capital. Mode Media is headquartered in New York City and Silicon Valley, California, with international offices in London, Munich and Tokyo.