New Mode Media Campaign “Change the Game” Honors the Bold, Brave and Brash Men That Have Created Positive Change in the World
Silicon Valley, CA and New York, NY—October 20, 2008—Mode Media Corporation., the pioneer of vertical content networks (corp.mode.com), today announced the Brash 100 List and the Brash 50 Hall of Fame at the launch of the men’s vertical network Brash.com. The Brash Lists include men across the fields of sports, politics, business and entertainment that are game changers. Glam is also launching an online campaign—“Change the Game”—highlighting that Bold, Brave, Big, Blunt and Brash men that are creators of positive change in the world.
“Our goal with the Brash 100 and Brash Hall of Fame Lists is to honor the leaders of the world, the men who embody the concept of changing the game and, in doing so, set the brand and aspirational qualities behind the launch of Mode Media’s Brash.com,” said Scott Schiller, EVP of Global Marketing, Mode Media. “Now more than ever, stories of men who have been bold, the men who stood for their beliefs and helped bring about positive change, is both timely and essential.
The Brash Top 100 List represents a broad range of bold, risk-taking men in the world today. Many of these men, such as Bill Gates, Richard Branson, Rupert Murdoch and Warren Buffett, are visionaries in their fields; their bold decision-making and leadership have resulted in great success. There are prolific athletes, such as David Beckham, Michael Jordan and Michael Phelps, who have set records and continue to inspire millions. Artists and actors on the list include Bono, Johnny Depp, Sean Connery, Shah Rukh Khan and Sean Penn.
The Brash Hall of Fame includes the 50 men whose lives left an indelible mark on history. Philosophers, inventors, businessmen, artists and politicians are included, all of who left behind a legacy of based on their brashness, courage and brilliance. There are inventors and artists like Leonardo da Vinci, Andy Warhol, Isaac Newton and Pablo Picasso, and leaders such as Mahatma Gandhi, Winston Churchill and Martin Luther King, Jr. The full lists can found in full at www.brash.com.
Mode Media’s vision is to “change the game” by helping make the Web more entertaining, fun, emotional and aspirational by unleashing the power of creative and professional publishers, authors, content creators and video producers. Glam is the first to create a definition of digital primetime by using advanced technology to package premium audiences, vertical content and sites, and hyper targeting to deliver brand engagement.
Mode Media is newly ranked as a comScore MediaMetrix Top 10 Web property and is also a 10 Display Ad Publisher, connecting brand display advertisers to more than 52 million uniques in U.S. and a global vertical content network of more than 700 sites. Glam.com targets Women with six channels: Style (Fashion, Beauty, Shopping); Entertainment; Living; Luxury; Family and Health & Wellness; and the recently launched vertical targeting African Americans, Black Life. The Brash.com vertical for men has five channels: Lifestyle; Entertainment;Tech; Auto and News.
About Mode Media
The founders of Glam created a new media model to bring brand advertisers to niche and premium audiences online. Today, Mode Media is the fastest growing Top 20 Media Company in the U.S. with a total reach of 52 million unique monthly visitors in the U.S. and approximately 90 million global uniques, and is also a Top 10 Display Ad Publisher (comScore Ad Metrix). Mode Media is now Glam.com a carefully curated network of more than 700 popular and influential lifestyle women’s Web sites, blogs and magazines; and Brash.com the newly launched men’s network. Mode Media is backed by Hubert Burda Media, GLG Partners, Accel Partners, DAG Ventures, Draper Fisher Jurvetson, Walden Venture Capital and Information Capital. Mode Media is headquartered in New York City and Silicon Valley, California, with international offices in London, Munich and Tokyo.