Industry Visionary to Lead Glam’s Technology Team Dedicated to Transforming Brand Advertising Online

BRISBANE, CA and NEW YORK, NY—February 4, 2008—Mode Media Corporation., (corp.mode.com), the category leader in women online, today announced that Dr. Kiumarse Zamanian joined the company as vice president of Glam Evolution Advertising Platform.  Zamanian joins after leading Yahoo!’s product management team of media advertising infrastructure platforms.  In this newly created position at Glam, Zamanian—a co-holder of three U.S. Yahoo! patents—will oversee the next stages of development of Glam Evolution, the Web’s first display ad platform for premium inventory—primetime placement and audience targeting on the Internet.

“Dr. Zamanian’s significant contributions at Yahoo!, driving key innovations in advertising media platforms and smart display ads, make him the ideal hire as Glam revolutionizes display advertising by better managing brand engagement online,” said Fernando Ruarte, co-founder and CTO, Mode Media.  “The expansion of Glam’s technology team will help strengthen the Glam Evolution premium display advertising platform across highly-targeted audiences and vertical channels.”

While at Yahoo!, Zamanian built and directed a new product team responsible for serving, targeting, logging/tracking and predicting inventory for graphical advertisements served on Yahoo! and its partner web sites.  Prior to joining Yahoo! in 2004, Zamanian pioneered and directed the Informatica Developer Network as a global Web-based ecosystem for collaborative development of interoperable data integration solutions. Previously, he held product and program management and engineering leadership roles at Autodesk, Exxon and Unisys.  Zamanian holds a Ph.D. degree in Engineering from Carnegie Mellon University and has taught a number of software and management courses at University of California Berkeley and Carnegie Mellon West.

Zamanian’s recruitment tops the recent build out of Mode Media’s technology team, which expands the company’s lead in delivering innovative technology platforms under its distributed media model of bridging hundreds of voices from the mid-tail internet to the leading brand advertisers.  In addition, Glam is also appointing Ryan Roslansky, who previously was a key member of Yahoo’s product team and is a holder of a search monetization patent, as the vice president of products.  In this role, Roslansky will be responsible for building Glam.com web sites, vertical channels, content programming and product design.

This technology team includes the hiring of Adam Souzis, co-founder of StyleMob and recognized XML and RDF standards authority, as executive director of Glam Labs, the technology research arm of Glam; and Wendy Mazzoni, former vice president of ad platform operations at Fox Interactive, as vice president of ad operations.  In addition, Raj Narayan, one of Glam’s co-founders, has been promoted to vice president for engineering for Glam.com owned and operated web sites.

Mode Media was the fastest-growing women’s category web property in 2007, breaking into the comScore Media Metrix Top 25 in November.  Mode Media was also fastest in growth overall for Top 50 Web properties in 2007. The company continues to experience significant growth both in traffic to Glam.com and via the reach of its network of 450+ lifestyle websites and blogs.  Glam is known as the pioneer of the distributed media network model and was recognized in January 2008 by TechCrunch, GigaOm, ReadWriteWeb and VentureBeat as a finalist in their Crunchies award for best business model; Glam was also honored as an AlwaysOn Top 100 Media companies in January 2008 and On Hollywood Top 100 in 2007.

About Mode Media

Mode Media’s distributed media network model is revolutionizing the very definition of what a media company is in the 21st Century.  With 44 million unique monthly visitors (comScore MediaMetrix), Mode Media provides a compelling mix of fresh, original content created in-house with a carefully curated Glam Publishing Network of more than 450 popular and influential lifestyle websites, blogs and magazines.  For premium national brand advertisers, Mode Media offers an unprecedented array of targeted options that are singularly attractive to both upscale and aspirational consumers. Mode Media is backed by such premier venture capital firms as Accel Partners, DAG Ventures, Draper Fisher Jurvetson, Walden Venture Capital and Information Capital. Mode Media is based in New York City and Brisbane, California.