Five Years After Pioneering the First Blog Network and Vertical Media, Glam to Create an All–New Social Community Platform for Authors
Silicon Valley, California and New York, New York—December 13, 2010—Mode Media Corporation. (corp.mode.com), the number one vertical media company with the largest global reach for women online, today announced that Ryan Stern, the former Vice President of Publishing at FoodBuzz and Federated Media, has been appointed to run Glam Social Communities.
Stern brings a wealth of content and community development experience to Mode Media, specializing in the creation and management of highly engaged social communities. She led publishing and vertical communities at FoodBuzz, as Vice President of Publishing, and was responsible for developing content and advertising relationships with over 4,500 bloggers. Additionally she was responsible for driving the social and community marketing platform for Brand marketers to connect with passionate foodies. In this role, Stern was responsible for the aggregation, curation, and distribution of more than 3.5 million food-related content posts from the blogosphere.
Stern’s appointment will continue the growth and momentum that has moved Glam into the comScore top 10 US web properties, and created the largest reachable social content audience for women. Glam has over 2,000 publishers and bloggers creating content and driving social conversations daily, and has appointed Stern to help create a new platform, launch new vertical channels, and create innovative ways for Brand advertisers to sponsor and participate in the most passionate consumer communities on the Internet.
”Just like Mode Media innovated the first Publisher Blog Network in 2005, we are now building the next generation social communities platform for authors,” said Samir Arora, Chairman and CEO of Mode Media. ”As the largest and most loved publisher-driven content media company, Glam is dedicated to bringing the power and scale of our innovative model to authors building social communities.”
As VP of Social Communities, Stern will be responsible for growing Glam’s industry-leading collection of over 2,000 publishers, bloggers, and authors and creating social activation and community programs as Glam continues it’s expansion into new content verticals, and extends it’s global leadership in female audiences. Stern, will report to Jennifer Salant, recently appointed Senior Vice President, Glam Publisher Network and Business Development.
“As someone who has been deeply immersed in creating communities and curating topical content from authors, Glam is ultimately the number one company to work at if you want to fundamentally transform the way authors want to build social communities at scale.” said Ryan Stern, VP of Social Communities. “Glam has built an amazing collection of great vertical content channels and offers bloggers and authors tremendous potential to grow their audiences and connect them with the world’s largest advertisers.”
Before Federated Media and FoodBuzz, Stern worked on the editorial teams at Conde Nast and The Tribune Company. Stern has a BA in Global Studies from the University of California, Santa Barbara.
About Mode Media
Mode Media is the pioneer of vertical media that connects the world’s top brand advertisers with targeted vertical audiences online. Glam invented the first commercial Blog Network in 2005 to harness the power of Social Media for brands. Since then, it has grown to a reach of 89 million unique monthly visitors in the US and 186 million visitors globally and is #1 for Women and #7 in Top 100 US Web Properties.
Mode Media has more than 2,000 publishers organized in vertical networks: Glam.com for Women, Brash.com for Men and Tinker.com for real-time Social Media.
Mode Media has headquarters in Silicon Valley, New York, and London, with offices in Brisbane in California, New York, Chicago, Los Angeles, London, Munich, Hamburg, Berlin, Düsseldorf, Tokyo, Pune, Mumbai and Paris.