Former American Media Inc. VP & Publisher of Women’s Health and Fitness Print Group, and Women and Celebrity Digital Group to Grow Cross-Platform Brand Solutions
BRISBANE, Calif. – November 12, 2013 – Mode Media Corporation. (http://corp.mode.com), a leading vertical social media company with the largest online global reach in lifestyle, today announced Kristen A. Elliott has joined the company as Vice President, Sales, East Region—which is Mode Media’s largest region. She will be based in New York City reporting directly to Jack Rotolo, Mode Media’s head of Global Sales.
Ms. Elliott spent nearly a decade at American Media, Inc. (AMI), rising to VP & Publisher of both their Women’s Health and Fitness Print Group and the Women and Celebrity Digital Group, leading the nation’s largest women’s health and fitness brand, SHAPE, and leading brands including Fit Pregnancy and Natural Health. Kristen was also responsible for digital sales and marketing efforts for Radaronline.com, SHAPE.com, Fitpregnancy.com, OKmagazine.com, Naturalhealthmag.com and Starmagazine.com. She launched several custom tablet apps while managing SHAPE.com, including Kellogg’s Special K “Best Your Best You” New Year Edition, which won the 2013 min integrated marketing award for Custom Publishing Project.
Prior to AMI, Ms. Elliott held sales positions with Time Inc., TheKnot.com and Conde Nast, and was the co-founder and CEO of Stylesalt.com (acquired by Entech Solutions).
“We are very impressed with Kristen’s long track record of creating strategic solutions for brands across print and digital,” said Rotolo. “We look forward to working with her to leverage our proprietary technology platform, large audience, content creators and social capabilities to create compelling digital marketing solutions for brands.”
“I have long admired Mode Media’s skill in building technology that dazzles both brands and consumers alike,” said Elliott. “As someone who has worked their entire career bringing cross-platform solutions to brands, I am extremely excited to bring Glam’s newest technology to the forefront with clients, and grow advertisers’ ability to tell their stories across all our channels.”
Kristen Elliott joins a growing sales team at Mode Media that features many recent top rank new hires and promotions. In June, Theresa Boras was hired as Director of East Coast Sales to help lead the company’s New York office, and Leah Corselli joined to serve as Vice President, Sales for the West Coast. Kari King was promoted to Vice President, U.S. Sales – Central & West, working alongside Corselli.
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About Mode Media
Mode Media was founded in Silicon Valley in 2004 with a simple, yet powerful idea—that people are the most influential filters for discovering and sharing each other’s most passionate interests. We had a pioneering vision that professional digital content could be both as engaging for consumers and as important to brand advertisers as traditional media—and with the right platform, we could create a next generation media company that could bring the emotion of print magazines and the vivid engagement of television to digital consumers. Our mission is to help people create, discover and share content that they love. At our core, we are an innovative technology company that develops products to enrich the lives of hundreds of millions of people worldwide.
Today, Mode Media is #1 in Lifestyle globally and a Top 10 Media Property—reaching more than 242 million global monthly unique users, as measured by comScore (Sept. ’13). Mode Media is headquartered in Silicon Valley, California with offices in New York, Chicago, Los Angeles, Detroit, Tokyo, Munich, London, Toronto, Mumbai, Pune and Seoul.
For additional information regarding Mode Media, visit: corp.mode.com.