Former Ad Pepper Media Chairman & CEO to Lead Mode Media’s Growing Ecosystem of Brand Advertisers, Content Creators and Consumers

BRISBANE, Calif. – January 15, 2014 – Mode Media Corporation. (, a leading vertical social media company with the largest online global reach in lifestyle, today announced Ulrich Schmidt has joined the company as SVP, GM, Glam Germany and Europe Market Development. He will be based in Munich reporting directly to Jack Rotolo, Executive Vice President, Europe and Asia.

Mr. Schmidt is a digital media and advertising pioneer. He founded ad pepper media in 1999, an international digital marketing services and technology solutions provider that manages campaigns for thousands of national and international advertising clients in more than 50 countries, and is publicly traded on the Frankfurt Stock Exchange. As Chairman and CEO of ad pepper media for 13 years, Mr. Schmidt scaled operations to 16 companies in eight European countries and the USA. Prior to ad pepper media, Schmidt founded ADTECH AG, and also led sales and marketing for leading publishing houses in the ‘90s.

At Mode Media, Mr. Schmidt will develop and execute Mode Media’s go-to-market strategy aligning to the digital marketing objectives of the leading advertisers and agencies in Central Europe. In this newly created position, he will be responsible for all revenue, publisher and sales operations as well as brand and agency development.

“Ulrich’s experience in digital media, sales, content creator management, mobile, social media, and ad tech will be critical as the digital industry continues its push toward content marketing with social reach, programmatic buying and RTB,” said Mr. Rotolo. “I am thrilled to bring Ulrich onboard to lead the company’s Central European efforts in addressing the evolving digital needs of brands and agencies.”

“In Mode Media I see all the necessary attributes of the next stage digital media company that large brand advertisers now require,” said Mr. Schmidt. “I look forward to charting a high growth strategy for Mode Media in Germany and across Central Europe.”

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About Mode Media

Mode Media was founded in Silicon Valley in 2004 with a simple, yet powerful idea—that people are the most influential filters for discovering and sharing each other’s most passionate interests. We had a pioneering vision that professional digital content could be both as engaging for consumers and as important to brand advertisers as traditional media—and with the right platform, we could create a next generation media company that could bring the emotion of print magazines and the vivid engagement of television to digital consumers. Our mission is to help people create, discover and share content that they love. At our core, we are an innovative technology company that develops products to enrich the lives of hundreds of millions of people worldwide.

Today, Mode Media is #1 in Lifestyle globally and a Top 10 Media Property—reaching more than 242 million global monthly unique users, as measured by comScore (Sept. ’13). Mode Media is headquartered in Silicon Valley, California with offices in New York, Chicago, Los Angeles, Detroit, Tokyo, Munich, London, Toronto, Mumbai, Pune and Seoul.