Former President of Reader’s Digest & Fairchild Fashion Group, and Sales Executive at Meredith, Better Homes and Gardens, Condé Nast and Prime Media
BRISBANE, Calif. – November 21, 2013 – Mode Media Corporation. (http://corp.mode.com), a leading vertical social media company with the largest online global reach in lifestyle, today announced Dan Lagani has joined the company as Chief Revenue Officer (CRO) and President. He will be based in New York City reporting to Samir Arora, Mode Media Chairman and CEO.
Dan Lagani is a seasoned media executive with extensive experience in traditional print and digital advertising sales, leading large-scale organizations, and was the driving force behind the digital transformation and reinvention of some of the world’s best-known media brands, including Reader’s Digest, Fairchild Fashion Group, Meredith and Condé Nast.
Most recently, Dan served as President, North America for Reader’s Digest Association. In addition to transforming Reader’s Digest into a top paid digital magazine on Amazon’s Kindle, increased online traffic and total digital revenue, and introduced a line of co-branded insurance with Humana and launched the cause-related social program, “We Hear You America”, which generated 50M online votes. His efforts resulted in new business models, award-winning websites, Fortune 500 partnerships, television programs and live consumer events. Dan has managed media revenues of over $600 million annually and managed companies with more than 500 employees.
Prior to Reader’s Digest, Dan was Group Publisher of Condé Nast Bridal Group, Publisher at Meredith of Better Homes & Gardens and Ladies’ Home Journal, and Publisher of George Magazine. Early in his career, he was the Associate Publisher Condé Nast Traveler and started in 1988 at Meredith as Eastern Advertising Manager, Better Homes & Gardens Magazine and Group Advertising Manager, Country Home Magazine.
At Mode Media, Mr. Lagani will be responsible for all revenue, brand category development, media agency relations, strategic sales, brand strategy and client services, advertiser solutions and sales operations. This is a newly created position with all sales teams and region operations reporting to him. Mr. Lagani will focus on the company’s largest region, North America—USA and Canada, and will be a member of Mode Media’s executive operating team.
“Dan is a well-known sales leader with strong relationships with brand advertisers in the categories that are most relevant for Mode Media,” said Mr. Arora. “He has had significant operating responsibility in several executive roles in his career at very large print, video and digital media companies, and is highly skilled at developing strategic long-term marketing solutions for brands. With fundamental changes in how users consume media today—away from traditional to the Internet and mobile—Dan Lagani is a strong leader ready to drive the next stage of Mode Media’s growth.”
“My experience working with top media brands across traditional and digital media—including Better Homes and Gardens, Women’s Wear Daily and Taste of Home—has given me a deep appreciation for the importance of both scale and targeted high quality content, two things Mode Media manages extremely well,” said Mr. Lagani. “I have watched Mode Media evolve from a Silicon Valley startup to the world’s #1 Lifestyle web property with a deep technology focus, by building an ecosystem platform with the scale of the top 10 sites and portals, and I’m inspired by the chance to create unique brand opportunities as more advertisers move to digital.”
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About Mode Media
Mode Media was founded in Silicon Valley in 2004 with a simple, yet powerful idea—that people are the most influential filters for discovering and sharing each other’s most passionate interests. We had a pioneering vision that professional digital content could be both as engaging for consumers and as important to brand advertisers as traditional media—and with the right platform, we could create a next generation media company that could bring the emotion of print magazines and the vivid engagement of television to digital consumers. Our mission is to help people create, discover and share content that they love. At our core, we are an innovative technology company that develops products to enrich the lives of hundreds of millions of people worldwide.
Today, Mode Media is #1 in Lifestyle globally and a Top 10 Media Property—reaching more than 242 million global monthly unique users, as measured by comScore (Sept. ’13). Mode Media is headquartered in Silicon Valley, California with offices in New York, Chicago, Los Angeles, Detroit, Tokyo, Munich, London, Toronto, Mumbai, Pune and Seoul.
For additional information regarding Mode Media, visit: corp.mode.com.