Brisbane, CA and New York, NY—August 25, 2008—Mode Media (corp.mode.com), pioneer of vertical content networks and number one in reach for women online worldwide, today announced the addition of Christine McNicholas as Vice President of Sales for the Midwest region. In the newly created position, McNicholas will help Mode Media expand its team to connect advertisers, hungry for unique and diverse brand engagement, with audiences in the Glam network of more than 600 sites.

As EVP of Sales and Services at Dotomi, a provider of targeted Internet advertising solutions, McNicholas was responsible for significant growth and bringing on hundreds of new advertisers. Prior to Dotomi, Inc., McNicholas was responsible for organizational revenue, customer development, client service and retail partnerships at Q Interactive. McNicholas comes to Mode Media with more than 15 years of sales and marketing experience, including 5 years of sales and brand marketing experience at Nestle. Christine has a strong background in building and maintaining rapidly growing, highly productive organizations. McNicholas earned a B.A. from Illinois State University, Normal and a MBA in Marketing from Loyola University, Chicago and holds numerous awards for her sales and marketing achievements.

“Christine McNicholas enables Glam to build new relationships with brand advertisers. Her executive experience and strategic skills will be a great addition to our Midwest sales team,” said Jack Rotolo, Vice President and General Manager of Glam Style.

“I am thrilled to leverage my leadership skills and experience to help Glam continue on its extraordinary growth path,” said Christine McNicholas. “Glam’s innovative vertical content network gives advertisers significant scale with unsurpassed targeting ability.”

Mode Media connects advertisers with a global publisher network of more than 640 fashion, living and entertainment Web sites and is number one in reach for women online, with over 77 million unique users worldwide. Today, Mode Media’s vertical content network is composed of six channels, including: Style, Living, Entertainment, Wellness, Health and Family.

About Mode Media

The founders of Glam had an epiphany about what it would take to bring brand advertising online—to niche and premium Web audiences. Today, Mode Media is the fastest growing Top 20 Media Company in the U.S. With a total reach of nearly 43 million unique monthly visitors in the U.S. (comScore Media Metrix) and 77 million global uniques, Mode Media provides a compelling mix of owned & operated Web sites and the carefully curated Glam Publishing Network of more than 640 popular and influential lifestyle Web sites, blogs and magazines. For premium brand advertisers, Mode Media offers an unprecedented array of reach and targeting that are singularly attractive to both upscale and aspirational consumers. Mode Media is backed by Hubert Burda Media, GLG Partners, Accel Partners, DAG Ventures, Draper Fisher Jurvetson, Walden Venture Capital and Information Capital. Mode Media is headquartered in New York City and Brisbane, California, with international offices in London, Berlin and Sydney.