TORONTO, CANADA – November 18, 2013 – Mode Media Corporation. (, a leading vertical social media company with the largest online global reach in lifestyle, today announced Shira Biderman has joined the company as Director of Sales, and Andrea Miller as Editor. They will each be based in Toronto.

Ms. Biderman has focused on selling branded solutions and robust integrated offerings throughout her career. She most recently was Digital Sales Director at Transcontinental where she managed the national sales team. Prior to that, she was Director of Integrated Solutions at AOL. She spent eight years shaping the portal business in Canada at SympaticoMSN, and began her career at Yellow Pages Group working on both print and online properties.

“Our growing business led us to look for an addition to our team who demonstrates our philosophy of innovation and exceptional service, and we are very fortunate to find someone of Shira’s caliber to fulfill this role,” said Mark Boxer, Vice President, Mode Media Canada. “We’re confident that she will play a key role in providing and implementing high quality solutions for our clients.”

Andrea Miller joins Mode Media Canada from Cineplex, where as a content producer she was responsible for creating various features, including daily blog posts, interviews and stories designed to engage readers and increase visitor participation. Ms. Miller has extensive experience creating original content, programming newsletters, and a thorough knowledge of social media platforms.

“Andrea’s impressive digital skills and her commitment to finding innovative ways to bring editorial to life will help Mode Media continue to deliver the high-quality and engaging editorial that has made us a must-buy for Canadian digital advertisers,” said Mr. Boxer. “I am delighted to welcome Shira and Andrea as we continue to add considerable depth to our dynamic team of talented individuals.”

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About Mode Media

Mode Media was founded in Silicon Valley in 2004 with a simple, yet powerful idea—that people are the most influential filters for discovering and sharing each other’s most passionate interests. We had a pioneering vision that professional digital content could be both as engaging for consumers and as important to brand advertisers as traditional media—and with the right platform, we could create a next generation media company that could bring the emotion of print magazines and the vivid engagement of television to digital consumers. Our mission is to help people create, discover and share content that they love. At our core, we are an innovative technology company that develops products to enrich the lives of hundreds of millions of people worldwide.

Today, Mode Media is #1 in Lifestyle globally and a Top 10 Media Property—reaching more than 242 million global monthly unique users, as measured by comScore (Sept. ’13). Mode Media is headquartered in Silicon Valley, California with offices in New York, Chicago, Los Angeles, Detroit, Tokyo, Munich, London, Toronto, Mumbai, Pune and Seoul.

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