Global Vertical Content Network Mode Media Ranked Number One for Women in Canada, U.S. U.K and Germany
Toronto, Canada, Silicon Valley, California and New York, New York—February 2, 2009—Mode Media Corporation. (corp.mode.com), a vertical content network with more than 900 publishers worldwide and a comScore Media Metrix Top 10 Web property, today announced the continued success of Mode Media Canada (http://ca.glam.com) after its first year of regional operations. Since launching in Canada, Mode Media has run brand display advertising campaigns for more than 100 localized brands including Alliance Films, CanWest, and TELUS.Mode Media Canada offers brand advertisers a better way to reach authentic audiences on the Web within extremely targeted content verticals.
Mode Media Canada enjoys successful long-term relationships with direct advertisers and local ad agencies, such as Marketel, MediaCom, ZenithOptimedia, Media Experts and Genesis-Vizeum, giving them the chance to reach the largest audience of Canadian women online. For brand advertisers, Mode Media’s unique targeting technology platform, Glam Evolution™, enables vertical targeting of women by audience, content, primetime and placement and provides brand engagement and hyper-targeting to maximize results.Leveraging Mode Media’s influential publisher and content network of more than 900 worldwide publishers, Mode Media Canada offers geo-targeting for brand advertisers and is establishing itself as key partner for brand display advertisers in the region.
Mode Media is number one in reach for women in Canada with 8.8 million uniques and a ranking of 15 out of the top 100 Canadian properties, as reported by comScore Media Metrix. “The reach of the Mode Media network to such a targeted demographic is without match in Canada,” said Maura Hanley, Managing Director at MediaCom “Mode Media’s model offers a platform to engage with passionate audiences of women in Canada and is a strategic offering in the marketplace.”
”Mode Media is focused on providing brand advertisers sophisticated solutions that offer both local targeting and worldwide reach,” said Scott Schiller, EVP of Global Marketing for Mode Media. “Vertical networks are increasingly expected to demonstrate their value to brands seeking deeper and more measurable engagement. Judging by the successful campaigns and strong partnerships we’ve built inCanada, it’s clear that our exemplary team has met and exceeded these expectations in ways most networks cannot.”
Mode Media’s publisher network spans six channels, from Style to Entertainment to Living to Family, and all-men’s vertical, Brash.com. Mode Media continues to expand its global footprint and is number one in reach for women in the U.S., Canada, UK and Germany, and recently launched its subsidiary inJapan. Canadian publishers include social-networking site Nexopia, parenting site Yummy Mummy and others.
“A significant contingency of our audience of more than 1 million monthly visitors are Canadian women, and we greatly appreciate the opportunity Mode Media provides to create a personalized experience for them by surfacing relevant regional advertisers,” said Jodi Beck, Co-Founder & President, womensforum.com. “We continue to be thrilled with the benefits that have resulted from our association with Mode Media and consider them an invaluable business partner.”
Jack Rotolo, recently promoted to Mode Media’s Vice President of North American sales, oversees Mode Media Canada in addition to U.S. regions. Mode Media also announced a sales partnership with established Canadian media sales firm B-Scene Media, Inc.
“B-Scene Media works with some of the top media brands in the Canadian market, including Menshealth.com, Forbes, and UGO.com,” said Brian Fields, President, B-Scene Media. “Mode Media’s targeted verticals will resonate well with brand advertisers seeking the next level of brand engagement.”
About Mode Media
Mode Media created and leverages a revolutionary new media model—Vertical Content Networks—that brings brand advertisers to targeted vertical audiences online. With more than 900 publishers worldwide, Mode Media comprises Glam.com, a carefully curated network of popular and influential lifestyle women’s websites, blogs and magazines, and Brash.com, the newly launched network catering exclusively to men. Mode Media’s reach is deep and far-reaching; it is a comScore Top 10 Web property—with a total reach of 61 million unique monthly visitors in the U.S. and 110 million uniques globally—and is also a Top 10 Display Ad Publisher. Mode Media is backed by Hubert Burda Media, GLG Partners, Accel Partners, DAG Ventures, Draper Fisher Jurvetson, Walden Venture Capital and Information Capital. The company is headquartered in New York City, New York and Silicon Valley, California, with international offices in London, Munich, Berlin and Tokyo.