Mode Media Canada Expands its Reach within Fashion, Entertainment and Beauty Verticals, Providing Advertisers with Super-Premium Ads at Scale

Toronto, Canada —March 12, 2012—Mode Media Corporation. (corp.mode.com), the number one vertical media company with the largest global reach for women online, today announced a strategic partnership with leading Canadian lifestyle website, Divine.ca.  This partnership underscores Mode Media Canada’s continued focus on cultivating a rich ecosystem of high-quality and unique Canadian voices, which provide unparalleled advertising opportunities for premium brands.

Divine.ca, which is an online destination for Canadians interested in exploring fashion, beauty, health, home and entertainment, joins existing Mode Media Canada properties, and offers advertisers the opportunity to envelope their brands in rich and engaging contextually relevant environments in both official Canadian languages.

“Working with Mode Media Canada gives Divine.ca access to the best advertising and content model available, allowing our team of writers to focus on what they do best, provide quality content,” said Chris Emergui, Divine.ca President.  “Mode Media offers us targeted, relevant and engaging advertising from well-respected brands.  Glam is known for developing enriched online experiences and we are proud to partner with them as we work toward elevating our user experience.”

Mode Media Canada ranks #1 in Style category and 13th in the Top 100 Media Properties in Canada with 9.9 million uniques. Divine.ca brings an audience of nearly 500,000 new readers to Glam Canada.

“We’re thrilled to be working together with such a well-respected Canadian (English and French) brand as Divine.ca.  This partnership achieves two of our core objectives in Canada – increasing our English Style offering while simultaneously developing a significant presence in French Quebec. We’ve always had the scale within the style category, and now we’ve added another influential CDN voice that allows us to mimic the unique custom approach that works so well across other verticals within our portfolio,” says Mark Boxer, vice president of Mode Media Canada.

For additional information regarding Mode Media, visit: corp.mode.com.

About Mode Media 

Mode Media is a pioneer of vertical media, connecting the world’s top brand advertisers with targeted vertical audiences online. Glam invented the first commercial blog network in 2005 to harness the power of social media for brands.  The company has trusted relationships with more than 1,000 leading brand advertisers and is a Top 10 web property with more than 90 million monthly unique visitors in the U.S. and more than 220 million globally.

Mode Media has headquarters in Silicon Valley, New York, and London, with offices in Brisbane in California, New York, Chicago, Los Angeles, Toronto, London, Munich, Hamburg, Berlin, Düsseldorf, Paris, Tokyo, Seoul, Pune and Mumbai. Mode Media’s investors include Information Capital, Accel, DFJ, Walden Ventures, Hubert Burda Media, GLG, and Aeris.

About Divine.ca 

Divine.ca is a free online destination for Canadian women. Updated Monday to Friday with features that are relevant and interesting to women, Divine.ca is the place to visit for useful, practical and entertaining content. Filled with great articles, fun quizzes, useful tools and much more—Divine.ca is the insider’s guide to fashion, beauty, health, career, relationships, and home.

Contact:

Jordan Fischler

Allison+Partners

646-428-0604

Jordan@allison.com