Mode Media Canada Expands its Reach within Celebrity & Entertainment Verticals 

Toronto, Canada—December 3, 2013Mode Media Corporation. (corp.mode.com), a leading vertical social media company with the largest online global reach in lifestyle, today announced a strategic partnership to exclusively sell Canadian integrated advertising packages for top entertainment and celebrity blog LaineyGossip. Founded by Elaine Lui as a newsletter originally sent to two friends, LaineyGossip has become one of Canada’s premier gossip blogs, reaching more than 140,000 monthly unique users in Canada (comScore, Sept. 2013).

“Glam really understands Lainey Gossip and our position in the market,” said Elaine Lui, founder of LaineyGossip. “They excel in integrating brands with quality sites like ours, and we could not have found a better partner.”

Mode Media Canada continues to grow, and currently ranks #1 in the Lifestyle category, #12 in the Entertainment category and 12th in the Top 100 Media Properties in Canada with almost 10 million monthly unique users (each as measured by comScore, Sept. 2013).

“We are huge fans of LaineyGossip, and are thrilled to be working with such a fun, well-known and influential site,” said Mark Boxer, vice president of Mode Media Canada. “Lainey is a celebrity in her own right, and we look forward to offering our advertisers access to custom integrations within LaineyGossip’s prestigious coverage of entertainment events in Canada and beyond.”

About Mode Media

Mode Media was founded in Silicon Valley in 2004 with a simple, yet powerful idea—that people are the most influential filters for discovering and sharing each other’s most passionate interests. We had a pioneering vision that professional digital content could be both as engaging for consumers and as important to brand advertisers as traditional media—and with the right platform, we could create a next generation media company that could bring the emotion of print magazines and the vivid engagement of television to digital consumers. Our mission is to help people create, discover and share content that they love. At our core, we are an innovative technology company that develops products to enrich the lives of hundreds of millions of people worldwide. 

Today, Mode Media is #1 in Lifestyle globally and a Top 10 Media Property—reaching more than 242 million global monthly unique users, as measured by comScore (Sept. ’13). Mode Media is headquartered in Silicon Valley, California with offices in New York, Chicago, Los Angeles, Detroit, Tokyo, Munich, London, Toronto, Mumbai, Pune and Seoul.

About Lainey Gossip

Elaine “Lainey” Lui started LaineyGossip.com as a newsletter to two friends in 2003.  It has since become one of Canada’s premier gossip blogs, reaching more than 140,000 monthly unique users (comScore Sept. 2013). She is a co-host of CTV’s “The Social” while continuing her role as correspondent on CTV’s “etalk”. With etalk, she has covered the Oscars, the Superbowl, the Junos, Sundance, Cannes, TIFF, the MMVAs, walked through the Great Hall at Hogwarts, and has participated in countless other junkets and events. She is a regular contributor on local, national, and international newscasts, with appearances on Flow 93.5, CBC, CTV Radio, BBC Radio, and more recently CNN.com Live and E! News.

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