Japanese Internet Pioneer and Former CEO of DoubleClick Japan and Excite Japan to Launch Glam Japan

Tokyo, Japan; Silicon Valley, CA and New York, NY—August 19, 2008—Mode Media Corporation. (corp.mode.com), pioneer of vertical content networks and number one in reach for women online, today announced Yukihiro Yamamura has joined the company as CEO of its newly formed subsidiary Mode Media Japan KK, and as a Vice President of Mode Media Corporation. Glam plans to officially launch its Japanese site and publisher network later this year. Yamamura joins Glam from DoubleClick Japan where he was CEO and most recently from Excite Japan, where he was CEO since 1999. Mode Media connects brand advertiser with its global publisher network of more than 600 fashion, living and entertainment Web sites and is number one in reach for women online, with a reach of more 77 million unique consumers worldwide.

An Internet pioneer in Japan, Yamamura spent his career focused on the display brand advertising market and launched one of the leading portals and women’s destination sites in Japan. As the CEO of DoubleClick Japan, he was responsible for setting up the first Internet advertising media network service in Japan. Later at Excite, Yamamura launched the company in 2002 as subsidiary of Itochu Corporation and managed it since then as a separate, publicly listed entity. In addition, he managed Excite Japan’s business strategy, IPO in Japan, increase in sales revenue and user base expansion. During his tenure as CEO, Excite Women Japan became the country’s number one Web property for women. Earlier in his career, Yamamura managed business development and sales divisions for Trans Cosmos, Inc., an IT and marketing services company. Yamamura holds a B.A. in French Literature from Tenri University.

“It is an honor to join Mode Media as it continues its global expansion into the Japanese market,” said Yukihiro Yamamura. “Glam’s vertical content model and its relevance to brand advertisers, agencies and publishers will enable the company to take a leading role in Japan’s sophisticated online advertising market.”

“The appointment of Yukihiro Yamamura is a strategic addition to the Glam team as we continue to leverage the fragmentation of the Web globally,” said Samir Arora, chairman and CEO, Mode Media. “With an accomplished background in online advertising and operations from DoubleClick and Excite Japan, Yamamura brings local expertise that will be invaluable as Mode Media expands its position as the leading vertical content network.”

Glam’s executive team including Samir Arora, Ernie Cicogna, CFO, and Ralf Hirt, Vice President of International will serve on and help expand the board of Glam Japan KK together with Yukihiro Yamamura. Mode Media’s global expansion follows the demand by advertisers for its pioneering vertical content network model. When Glam launched its UK and German operations in June and July of 2008, Glam was already number one and two in reach for women online in those markets at launch, respectively.

About Mode Media

The founders of Glam had an epiphany about what it would take to bring brand advertising online—to niche and premium Web audiences. Today, Mode Media is the fastest growing Top 20 Media Company in the U.S. With a total reach of 43 million unique monthly visitors in the U.S. (comScore Media Metrix July data) and 77 million global uniques, Mode Media provides a compelling mix of owned & operated web sites and the carefully curated Glam Publishing Network of more than 640 popular and influential lifestyle Web sites, blogs and magazines. For premium brand advertisers, Mode Media offers an unprecedented array of reach and targeting that are singularly attractive to both upscale and aspirational consumers. Mode Media is backed by Hubert Burda Media, GLG Partners, Accel Partners, DAG Ventures, Draper Fisher Jurvetson, Walden Venture Capital and Information Capital. Mode Media is headquartered in New York City and Brisbane, California, with international offices in London, Munich and Tokyo.